How Samsung Continues to Push Home Experiences to the Next Level [Samsung Home Appliances Core Tech Part 2]

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In the fast-paced world of technology, ingenuity is the driving force that propels brands into the future. Samsung unveiled “Core Tech” at this year’s IFA — shedding light on the company’s vision for home appliances and commitment to pushing the boundaries of innovation. Discover how Core Tech transforms home appliances and revolutionises interactions with technology through this three-part series.


Samsung Newsroom is taking a closer look to explore the stories behind Samsung Core Tech in this second instalment. To unlock the full potential of every home, consumers require reliable, advanced appliances that boost convenience and eliminate hassle. Samsung has identified and answered this need with Core Tech, a philosophy comprised of four key themes — Outstanding, AI-Powered, Flexible Use and Durable & Sustainable. By introducing innovative technologies across its wide range of home appliances that follow these key principles, Samsung ensures that users optimise their living spaces and enrich their homes with unparalleled efficiency and ease.



AI Cleaning: Meet the World’s First UL-Verified AI-Powered Cordless Stick Vacuum


A vacuum cleaner that works well on wooden floors but suddenly struggles when it’s moved on carpets results in an inconvenient cleaning experience. The Bespoke Jet™ AI, the world’s first UL-verified AI cordless stick vacuum cleaner,[1] relieves that kind of stress since it optimises the cleaning mode according to floor types. But the question remains — how does this ‘AI-Powered’ stick vacuum determine what type of floor it is placed on?


The Bespoke Jet™ AI’s AI Cleaning Mode intelligently classifies complex cleaning environments[2], such as floor types. Then, it automatically applies a smart algorithm to deliver the optimal suction power and brush roll speed[3] tailored for the specific cleaning environment.[4] The result is a clean carpet or a shining hardwood floor — ensuring peace of mind for users every time.


▲ AI Cleaning represents ‘AI-Powered’ innovations in vacuum cleaners



Auto Open Door: For Everyone’s Flexibility


Why do refrigerator doors sometimes refuse to open? The internal pressure of a fridge drops as it chills, generating a suction effect that resists users’ efforts to open the door. To make opening fridge doors a breeze, Samsung designed the convenient Auto Open Door feature.


Boasting 27 patents from seven countries, this innovation is a game-changer for those who find opening fridge doors to be a challenge. Designed to be used with one simple touch this thoughtful feature helps make the refrigerator more accessible to a wider range of users. Created to enhance the ‘Flexible Use’ of home appliances, Auto Open Door also comes in handy when users have their hands full of groceries.


▲ Auto Open Door helps you open door with less effort by releasing the seal[5] when you lightly touch them, enhancing accessibility and allowing for more ‘Flexible Use’


The Auto Open Door feature is only available for the Bespoke Infinite Line of Fridge, Freezer and Wine Cellar in Singapore.



Less Microfiber™ Cycle: Reduce Microplastics in Drained Water


Microplastics pose a significant threat to ocean ecosystems, and around half a million tonnes of microplastics are released into the ocean from laundry every year.[6]


Samsung has consistently considered the impact of microplastics when researching advanced technologies and worked together with Patagonia. These dedicated efforts led to the introduction of the Less Microfiber™ Cycle in 2022– one of the latest additions to Samsung Core Tech’s ‘Durable and Sustainable’ category. The specially designed Less Microfiber™ Cycle helps to reduce microplastic emission in the rinse water.


Samsung has continued its efforts by providing the Less Microfiber™ Cycle update through SmartThings[7] since this past August[8] so users can easily download and run the cycle.


Samsung’s Core Tech has been developed through years of dedicated research — guided by customer-centric studies and observations — all with the aim of enriching the daily experience of Samsung home appliance users. Not only does this philosophy define the past, it’s a glimpse of the future. Samsung will remain committed to developing new solutions that reimagine user convenience.


In the upcoming instalment of the series, Samsung Newsroom will sit down with Moohyung Lee, EVP and Head of R&D Team of Digital Appliances Business at Samsung Electronics to learn more about the history and concepts that serve as the driving force behind Samsung Core Tech. So stay tuned!



[1] In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organisation.

[2] The ability to identify different cleaning environments can be affected by environmental conditions.

[3] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush. The brushes and accessories provided will differ to suit the components of each model.

[4] The ability to identify different cleaning environments can be affected by environmental conditions.

[5] The door automatically opens about 25 mm wide. If users do not open the door further, it will close automatically after two seconds. Automatic closing may not be possible in certain environments.

[6] “Fashion’s tiny hidden secret,” sourced from United Nations Environment Programme (

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[8] Started first from Korea and detailed schedules may vary up to regions, for applicable models only.

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