Samsung Singapore Invites Singapore to Paint the Town
With its Super Clear Lens, embedded S Pen, and Super Steady camera correction, the Galaxy S22 Ultra welcomes consumers to Break the Rules of Innovation and experience the world as the mind sees it.
To celebrate the launch of the Galaxy S22 series 5G, Samsung Singapore unveiled Paint the Town, a limited-time only retail activation held at leading multi-brand streetwear retailer CHAMBER in Orchard, Paint the Town is strategically located at the bustling heart of Singapore. The limited-time only pop-up features an exclusive artwork by local graphic designer and illustrator Moon Malek.
Known for her bold and distinctive art style, Moon created Playground, a line art mural that blurs the lines between imagination and reality with elements that interact and break all the rules – just as the Galaxy S22 Series 5G does.
The pop-up invites Galaxy consumers and fans to leave their mark on the digital mural by unleashing their inner artist and painting the artwork with the S Pen with a one-of-a-kind digital colouring experience.
The soft launch event held on 9 March saw over 80 guests (limited due to COVID-19 measures), including a livestream even on Samsung Singapore’s official Facebook page, hosted by Singapore’s leading broadcast station, Mediacorp’s DJs Jeff Goh and Chen Ning, with guest appearances by artistes Ya Hui, Paige Chua, Chantelle Ng, Chen Xi, and DJs Gerald Koh and Mei Gui.
The guests shared about their experiences with the Galaxy S22 Ultra, highlighting fan-favourite features such as the S Pen, and the camera’s 100x zoom and night mode. They also took on a team colouring challenge which put their artistic skills to the test.
In addition, visitors to the pop-up’s launch can also have their handwriting analysed by local graphologist and founder of Grapholistic International, Siti Sulianah. With a diploma in handwriting analysis and over 20 years of experience in the field, Siti provides insights into the personalities of the guests based on their handwriting and signatures.
Paint the Town will be open to the public until 24 March 2022.
Corporate > Design