Thinking about upgrading your phone, TV or home appliances? With Black Friday approaching, here’s what to consider before you buy, from the features worth prioritising to the questions to ask yourself first.

Samsung Week runs from 14^th October to 3^rd November, with offers across mobiles, TVs, audio, monitors and home appliances. Now in its seventh year, the event coincides with Samsung Electronics’ 57th anniversary.

Whether you’re looking for a better smartphone camera, a new Samsung TV or ways to make everyday household tasks easier, choosing the right technology comes down to how you use it.

The best Samsung Week deals

Looking for the best pre-Black Friday TV deals? Shoppers can claim up to £500 cashback on selected TVs¹, including the 85-inch Micro RGB R95H and the 83-inch S90H with Q990H Q-Series soundbar. Gamers can claim up to £300 cashback on selected Odyssey gaming monitors, including the Odyssey OLED G9².

Customers can also recycle an old TV, home appliance or monitor at Samsung.com/uk for an instant Trade Up discount³ and explore finance options on selected products⁴.

Mobile: choosing your next phone

Which new smartphones are the best for you?

The best smartphone depends on what matters most to you, whether that’s photography, productivity, entertainment or a design that fits your lifestyle. Battery life, camera capabilities, display size and long-term software support are all worth considering.

If your battery struggles to last the day, storage is running out or your phone no longer receives regular security updates, it may be time to upgrade. Eligible Galaxy devices offer up to seven years of OS and security updates, helping you get more from your phone over time.

Which phone has the best camera?

When comparing smartphone cameras, look beyond megapixels alone. Low-light performance, detail, exposure and image processing all affect the final result. AI-enhanced features can help balance bright and dark areas, optimise images and, on compatible devices, remove unwanted objects from photos.

The Galaxy S26 Ultra combines a 200MP camera with a camera system that is 47% brighter than the Galaxy S25 Ultra⁵, plus 10x optical-quality zoom and up to 100x Space Zoom. TechRadar called it “by far Samsung’s best Galaxy S phone yet”.

For those who prefer a more compact design, the Galaxy S26 series offers other options, with IP68 water and dust resistance across the series⁶.

Galaxy Z Fold8 or Z Flip8: which should I choose?

It comes down to whether you want more screen space or a more compact design. The Galaxy Z Fold8 has a 7.6-inch main display for multitasking and watching video, alongside dual 50MP rear cameras.

The Galaxy Z Flip8 folds down to a pocket-friendly size and offers up to 31 hours of video playback under Samsung’s test conditions. Tom’s Guide described it as “one of the sleekest, most refined clamshell foldables you can buy”.

TV: finding the right screen

Which Samsung TV should I buy: Micro RGB or OLED?

When choosing a new TV, consider your room size, viewing habits and the picture quality you prefer. Screen size matters too, with 65-inch, 75-inch and 85-inch TVs offering different options for your space.

The Micro RGB R95H uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum⁷. Trusted Reviews described it as “An outstanding achievement for such a new technology.” It is available in 65-, 75- and 85-inch sizes.

The OLED S95H lights each pixel individually for deep blacks and rich contrast. Tom’s Guide awarded it five stars. Both models feature Glare Free screens designed to reduce reflections and support refresh rates of up to 165Hz for PC gaming.

For a TV that complements your interior, The Frame Pro displays artwork when not in use, with a selection of free artworks and more than 5,000 available through the Samsung Art Store⁸.

Jeremy Demont, Director of TV/AV Product Management at Samsung UK & Ireland, says: “Buying a TV is a big decision, and choosing the right screen size is an important part of it. A larger screen can make films, sport and gaming feel more immersive, while features such as AI upscaling help bring out the best in the content you already watch. It’s worth looking at the picture technology as well as the inches, so you can feel confident that a bigger screen will deliver an experience you’ll enjoy every day. Think about what matters most to you because you’ll want to enjoy your TV for years to come, so reliability matters too.”

Home: making everyday tasks easier

Are AI-enabled home appliances worth it?

Look for features that make a genuine difference to your routine, whether that’s managing energy use, simplifying laundry or connecting appliances to your phone.

Samsung’s AI Energy Mode can reduce washing machine energy use by up to 70% under specified test conditions⁹, while compatible heat pump dryers can reduce energy use by up to 20%¹⁰. SmartThings also lets you monitor and control compatible connected appliances.

Zeena Hill, Senior Marketing Director for Home Entertainment and Appliances at Samsung UK & Ireland, says: “Time is precious, and the real value of our household appliances is how they ease the daily demands of life. From taking the guesswork out of how much detergent to use or which wash programme to choose, to helping you keep track of what’s in your fridge and what you need to buy next, our appliances can take some of the mental load out of running a home. The best technology doesn’t just perform a task, it takes the decisions around it off your hands.”

Which Samsung appliances should I consider?

• For a connected kitchen: The Bespoke AI Side-by-Side Refrigerator Family Hub 9-inch combines 621 litres of capacity with a touchscreen for recipes, calendars, music and apps, plus SmartThings connectivity.
• For easier laundry: The Bespoke AI Series 9 Washing Machine uses AI Wash+ to sense laundry weight and adjust water and detergent use. AI Ecobubble can improve soil removal by up to 20%¹¹, while Super Speed can wash a load in 39 minutes¹².
• For drying clothes: The Tumble Dryer Series 6+ Optimal Dry uses sensors to adjust drying time and offers SmartThings connectivity. Pair it with a compatible connected washer to use Auto Cycle Link¹³.

Ready to upgrade?

Explore early Black Friday deals and find the right product for you at samsung.com/uk/offer/samsung-week/. Check product eligibility and full offer terms before purchasing.

1. Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+ or registered companies. Purchase a selected new Samsung product between 23.09.26 – 27.10.26 from a participating retailer. Claim cashback within 30–60 days of purchase. Max 5 claims per household or business. To claim and for full T&Cs, see https://samsungoffers.claims/2026cashbackUK. ︎
2. Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+ or registered companies. Purchase a selected new Samsung product between 23.09.26 – 27.10.26 from a participating retailer. Claim cashback within 30–60 days of purchase. Max 5 claims per household or business. To claim and for full T&Cs, see https://samsungoffers.claims/2026cashbackUK. ︎
3. Only available at samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
4. Purchase from samsung.com. Subject to eligibility. T&Cs apply. ︎
5. 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra. ︎
6. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. No ingress of dust; complete protection against contact (dust-tight). Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. ︎
7. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
8. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
9. Based on internal testing on the WW7000D models on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode. ︎
10. Based on internal testing on the DV90BB9445GH model on the SuperSpeed course with a 5kg load with the AI Energy Mode turned on compared to the AI Energy Mode turned off. ︎
11. Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions. ︎
12. Based on using Super Speed at the default settings with a 5kg load. ︎
13. Auto Cycle Link is only available when both the washing machine and the tumble dryer have AI Control and are Wi-Fi connected. ︎

“Customers around the world increasingly expect home appliances to harmonise with their living environments,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “By bringing our flat design to a wider range of laundry appliances, Samsung aims to deliver a consistent design experience that combines refined aesthetics with thoughtful usability.”

Refined Flat Design Improves Interior Fit and Usability

Samsung’s expansion of its signature flat design to the new washing machine lineup marks the latest evolution of the company’s design approach across its home appliance portfolio.

Compared to Samsung’s previous designs that featured more protruding front elements, the updated design offers a flat front surface with a more uniform appearance. This creates a cleaner, more sophisticated look that blends naturally into modern interiors and living environments.

Beyond aesthetics, the design also enhances everyday usability. The larger door with a wider opening angle enables easier access when loading and unloading laundry, making the task more convenient. More broadly, the new lineup and the showcase during IFA reflect Samsung’s continued efforts to expand refined design experiences to more consumers and living spaces.

Features Designed for Everyday Laundry Needs

In addition to the redesigned exterior, the new lineup incorporates key laundry technologies previously available on select premium models, bringing advanced washing experiences to more consumers. To address growing consumer demand for faster wash cycles and more efficient laundry routines, the lineup features Bubble Shot, which sprays water throughout the drum. This helps reduce wash time while maintaining effective cleaning performance, ² providing a more convenient laundry experience for users.

The lineup also comes with Ecobubble technology, which allows detergent to dissolve more quickly and distribute more evenly across fabrics, helping users save energy while washing clothes effectively, even at low temperatures.³

By combining a refined exterior with advanced laundry technologies, Samsung’s new washing machine lineup delivers a more intuitive laundry experience across diverse households. The company will continue to expand user-focused design approaches and technologies across its home appliance portfolio.

Exhibition Information

Samsung is showcasing its latest innovations at Samsung Connect, which is being held at Humboldt Carré in Berlin from Sept. 2-6. The new washing machine lineup is on display, allowing visitors to see the products’ refreshed design ahead of their official launch.

1. The products shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability has not been determined. ︎
2. Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. ︎
3. Based on internal testing in accordance with IEC 60456 using AI Energy Mode combined with Ecobubble compared to default settings. Results may vary depending on conditions of use. ︎

Samsung Electronics Co., Ltd. today announced that it will showcase a new Bespoke AI Washer model during IFA 2026 ¹ that will be coming to the UK. A 13kg large-capacity model engineered to fit within a standard 600mm depth.

As the official main sponsor of the IFA Creator Hub, Samsung will showcase its latest innovations at Humboldt Carré in Berlin, Germany from Sept. 2-6. The new Bespoke AI Washer will be among the products on display, highlighting Samsung’s latest advances in technology.

The new model combines improved energy efficiency and greater capacity with space-efficient design and AI-powered fabric care to help consumers manage laundry more efficiently and conveniently.

“At Samsung, we are continually challenging the traditional trade-offs between energy efficiency, capacity and convenience,” said Hyoung Min Park, VP and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “During IFA 2026, we’re demonstrating how innovation can help consumers save energy, handle larger loads and enjoy a more intelligent and convenient laundry experience.”

13kg Bespoke AI Washer Offers Increased Capacity With Standard-Depth Footprint

Samsung will showcase the new Bespoke AI Washer with large capacity, which brings a 13kg washing capacity to a standard European design depth of 600 mm.

Using SpaceMax technology, which creates more space inside to enhance the mechanical design and incorporate a larger drum without increasing the external dimensions, the washer increases internal volume while maintaining a compact 24-inch form factor. This space-efficient design allows users to wash larger loads, bedding, and bulkier items while helping the appliance fit within common European kitchen, utility-room, and furniture configurations.

The washer also incorporates Samsung’s mono-body design, creating a unified form designed to blend naturally into a wide range of interiors. A slim front frame reinforces its streamlined silhouette, while refined colours, materials, and finishes contribute to a clean, understated appearance.

At the centre of the interface is a large touch display visually integrated with the detergent compartment. From this display, users can intuitively access cycle controls, connected features, and personalised laundry services through SmartThings.²

Larger 10kg Bespoke AI Washer Brings New Efficiency Milestone

There will also be a new Bespoke AI Washer with A-70% energy efficiency³ that marks a new step forward for Samsung, following the A-55% Bespoke AI Washer introduced at IFA 2024 and the A-65% model showcased at IFA 2025.

The new washer will be designed to consume up to 70% less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while increasing washing capacity from 9 kg ⁴ to 10 kg. By improving capacity and energy efficiency simultaneously, the new model builds on the company’s continued research into overcoming the traditional compromise between washing larger loads and reducing energy consumption.

Samsung has achieved these gains through engineering improvements across key areas, including motor efficiency, thermal management, and wash-cycle design. Together, these technologies reduce electricity consumption while maintaining effective cleaning performance and everyday usability.

Auto Open Door Helps Keep the Washer Interior Fresh

For added convenience, both washers feature Auto Open Door. Once a wash cycle is complete, the washer door opens gradually to help release residual moisture from inside the drum. By automatically ventilating the interior after a cycle, Auto Open Door helps keep the washer interior fresh between cycles.

Together, the new A-70% and 13 kg Bespoke AI Washers reflect Samsung’s continued effort to challenge  traditional laundry trade-offs. They deliver great capacity with lower energy consumption, making everyday laundry more intelligent and convenient.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
3. The Bespoke AI Washer with A-70% energy efficiency will not be coming to the UK currently but available in other markets. ︎
4. Compared to the previous model WF90H09C4S with A-65% energy efficiency and 9kg washing capacity ︎

Highlights include previewing future Bespoke AI Washer models ¹ designed to help consumers save energy and manage running costs, three industry-first gaming monitor innovations, the recently announced Galaxy S26 FE and the new Galaxy Book6, launching this week. The experience builds on Samsung’s longstanding partnership with IFA and its commitment to delivering meaningful innovation across Europe. Samsung is also the official main sponsor of the IFA Creator Hub at Messe Berlin.

“AI should deliver tangible benefits that people can see and experience in their everyday lives,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At IFA 2026, we’re showcasing how Samsung is levelling up its AI across our TVs, mobile devices and the connected home, in practical and accessible ways. Whether it’s helping people save energy, enjoy richer entertainment experiences or access powerful AI features across more devices, our focus remains on technology that improves everyday life.”

Celebrating 20 Years as the World’s Number One TV Brand

For 20 consecutive years, Samsung has held the position of the world’s number one TV brand ². The latest product portfolio and innovations that has maintained this leadership position will be showcased at IFA.

Delivering the next generation of TV experiences, Micro RGB represents a major advancement in picture quality, using microscopic red, green and blue LEDs to deliver exceptional precision across colour, contrast and clarity.

Helping users discover and enjoy content more easily, Vision AI Companion³ is available across Samsung’s 2026 TV line-up and brings conversational AI to the TV, providing personalised recommendations and contextual information without interrupting the viewing experience.

Samsung’s leadership is built on not only delivering exceptional viewing experiences, but on an ecosystem that extends beyond the screen. By bringing together premium hardware, intelligent software and content within one connected platform, Samsung continues to enhance entertainment throughout the lifetime of the TV. Samsung TV Plus, which now reaches more than 100 million monthly active users globally, is a key part of this experience.

Industry – First Gaming Monitor Innovation

With its latest gaming monitor portfolio, Samsung is continuing its display leadership with a series of industry-first products designed to push the boundaries of gaming performance and deliver more immersive and responsive experiences for consumers.

These include the Odyssey G75SJ, the world’s first 42″ Curved OLED gaming monitor, providing a wide cinematic view and 4K OLED picture quality on a larger screen. The Odyssey G60H 27″, the world’s first 1100Hz monitor, giving players the speed to trust their instincts, push harder and compete at their highest level. The Odyssey OLED G9, the world’s first 49-inch DQHD gaming monitor with a 360 Hz refresh rate. Lastly, the Odyssey OLED G8, a 32-inch UHD OLED monitor that pairs QD-OLED picture quality with a top refresh rate of 360 Hz for fast, fluid gameplay and Triple Mode support.

AI- Powered Appliances Designed Around Everyday Living

Announced at IFA, Samsung is expanding its Bespoke AI Washer range with new 10kg and 13kg models designed around greater energy efficiency, capacity and convenience. The new 10kg model consumes up to 70% ⁴ less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while the 13kg model delivers greater capacity within a European standard 600mm depth using SpaceMax technology.

Samsung is also showcasing the latest Bespoke AI Refrigerator Family Hub updates, bringing enhanced AI-powered food recognition and connected kitchen experiences to the home.

Bringing Galaxy AI to More People

At IFA, Samsung is also giving visitors the opportunity to experience the recently announced Galaxy S26 FE. First in the Galaxy S26 lineup to launch with One UI 9, Galaxy S26 FE pairs advanced camera capabilities with the latest Galaxy AI.

The Galaxy S26 FE includes many of the AI-powered experiences available across the Galaxy ecosystem, enabling more consumers to benefit from advanced AI features which include a flagship-level camera experience and intelligent editing tools designed around how consumers capture, create and communicate today.

Samsung is also announcing a new 14-inch Galaxy Book6 this week, further expanding access to premium Galaxy experiences across the connected ecosystem. Combining up to 25 hours of video playback ⁵, Intel® Core 3 and Core 5 performance, Galaxy AI-enabled features and the design language of the Galaxy Book6 family, the new model brings Samsung’s innovations to even more consumers.

For more information on the products featured in this release, please visit the Samsung Global Newsroom.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
3. Vision AI Companion is available worldwide in English and limited to seven European languages: English, French, German, Italian, Spanish, Portuguese and Polish* (*by the end of Oct 2026). Other global languages include: Korean, Vietnamese and Thai. ︎
4. Based on Samsung internal testing.  The energy consumption of this Bespoke AI Washer [WF90*/24 (10kg)] achieves an EEI of 15.5 (15.3 kWh / 100 cycles), which is up to 70.2% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 10kg models) under Regulation (EU) No 2019/2014. Final testing to be conducted prior to EPREL registration. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎
5. Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. ︎