Dylan Efron Powers His Passions in New Samsung Galaxy Tab S12 Series Campaign

The Galaxy Tab S12 Series is designed to help you bring your passions to life, whether that’s capturing the sounds of the natural world, designing a new surfboard — or even trying your hand at urban beekeeping.

That idea comes to life in Samsung’s new Galaxy Tab S12 Series campaign starring Team Galaxy member, TV star, and producer Dylan Efron. Across three spots, Efron steps into unfamiliar territory alongside experts to help him learn something new: designing a surfboard at Rockaway Beach with the S Pen, learning the ropes of urban beekeeping utilizing Google Gemini¹ and using the Galaxy Tab S12+ as a mixing board using sounds captured in the forest.

“I’ve always loved learning by doing, whether that’s exploring something new or trying something I’ve never done before (like ballroom dancing in front of the entire country),” said Efron. “That’s what made this campaign such a natural fit. I love the idea that Galaxy technology can help you learn and grow, and inspires you to get out there and try it. It’s an easy message to get behind, because that’s how I try to live my life. Hopefully it inspires people to go pick up a new skill of their own.”

Throughout the campaign, the Galaxy Tab S12+ and Galaxy Tab S12 Ultra provide him with the tools to research, create, collaborate and put what he learns into practice. The Galaxy Tab goes beyond simply coming along for the adventure and is an integral part of how Efron turns curiosity into something tangible.

The Galaxy Tab S12 Ultra and Tab S12+ combine slim, durable designs, long-lasting battery life, and IP68 dust and water resistance² to go wherever your interests take you. The included S Pen makes it easy to sketch, annotate and capture ideas, while the bright Dynamic AMOLED 2X displays help you see vivid details whether indoors or outside. You can also take advantage of the latest Galaxy AI³ features and Gemini to help you go deep on the topics you care about. ⁴

From shaping a surfboard to making music in the woods, each story demonstrates a different way the Galaxy Tab S12 Series can help you power what you love.

The campaign launches today. Catch all three creative spots on YouTube.  Learn more about the Galaxy Tab S12 Series at Samsung.com.

1 Gemini is a trademark of Google LLC.

2 Consistent with IP68 rating, water resistant in up to 5 feet of water for up to 30 minutes. Rinse residue / dry after wet.

3 Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)

4 Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.