This holiday season, Samsung is teaming up with rapper Future and musical artist Paloma Mami for the new holiday campaign, The Best Gift w(R)ap.

In this musical collaboration, Future puts his individual spin on great gift ideas like the Galaxy Z Flip3 5G and Galaxy Buds2, while Paloma Mami brings her signature Latin flare and Spanish raps to the flashy Galaxy S21 Ultra 5G and immersive sounds of Buds2. Later this holiday season you’ll see and hear Future and Paloma Mami putting their epic lyricism on anthems for more products like the Samsung Galaxy Watch4, Galaxy Buds2 and Tab S7.

Wanting to get a jump start on your Black Friday shopping? Starting today, head to to sign up for early access to the best prices of the year on Samsung mobile tech. From November 2 to November 18, you’ll be able to buy your mobile gifts at Black Friday prices, early. And, if you have the Shop Samsung app, you’ll automatically be signed up for the early access event when it begins. No matter who you’re shopping for this holiday season Samsung, Future and Paloma Mami have you covered with phones, audio devices, smartwatches, tablets, PCs and more.

From the stylish sleek finish of the Galaxy Z Flip3 5G, to the perfectly paired Galaxy Buds2, to the Galaxy S21 Ultra 5G ,these devices are designed to make your everyday epic in every way. These dynamic gifts each offer a range of opportunities to go hands-free, listen with premium sound quality that makes you feel like you’re on stage with your favorite artist and high-quality cameras to help you capture immersive images to save your favorite holiday memories for years to come.

The campaign was directed by Miles Cable & AJ Favicchio of SixTwentySix Productions, a future-obsessed creative studio crafting honest, compelling stories driven by creators and culture resonating with the pace of today’s voice.