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Samsung Debuts 98-Inch Class Neo QLED 8K TV, New Offerings for Integrators at CEDIA 2023

CEDIA Expo attendees will experience the expanded Samsung portfolio of screens, including ultra-large Neo QLED TV and OLED TVs, the new 85” Terrace Outdoor 4K TV, 146” Wall-All-in-One, and more flagship offerings


Samsung Electronics America returns to CEDIA Expo 2023 this week to debut its largest screen and audio portfolio ever with new innovations including its ultra-large 98” class Samsung Neo QLED 8K TV (model QN990C) with mesmerizing picture quality, along with a new Samsung Dealer Service Portal to better support integrators and custom installation (CI) professionals.

The 2023 Samsung lineup at CEDIA Expo (booth #1912) features Samsung Neo QLED 8K and Neo QLED 4K TVs, OLED TVs, and Lifestyle screens like the new outdoor 85” class The Terrace and The Frame. The Samsung booth will also showcase The Wall All-in-One portfolio of LED displays in sizes up to 146”, groundbreaking new gaming screens including the Samsung Odyssey OLED G9 – the world’s first 49” OLED gaming monitor, the Samsung ViewFinity 5K Monitor, and more.

“Only Samsung offers the largest portfolio of connected screens with innovative solutions for every spec, and every setup – and we’re always innovating to ensure we provide custom installers the support they need to turn their clients’ dream spaces into reality with Samsung,” said James Fishler, Senior Vice President, Home Entertainment & Display Divisions at Samsung Electronics America. “We’re proud that our partners and customers trust Samsung – the #1 global TV brand for 17 years running – to deliver the best innovations for any space and we’re excited to reconnect with them at CEDIA.”

Screens for all use cases

Neo QLED 8K & 4K Smart TVs

The Samsung  2023 line-up features an entire portfolio of ultra-premium Neo QLED 8K and 4K Smart TVs. Now, Samsung is introducing the  – the largest-ever Samsung 8K TV, delivering unparalleled 8K precision and mesmerizing picture quality along with enhanced audio. Its Neural Quantum Processor uses AI-based formulas to upscale any content to stunning 8K. It’s designed with Quantum Mini LEDs, delivering more than a billion colors and intense contrast, which make every detail on the screen spring to life. The Samsung 8K AI depth enhancer enables the TV to precisely boost lighting around the objects that viewers’ eyes gravitate toward, while dimming lighting elsewhere – providing not only better visuals, but also improved power consumption from the screen. The 98” Class 8K TV is also built with Dolby Atmos and Cinema Object Tracking Sound, so every sound comes through clear and balanced, no matter the space.

The display features a 360-degree All-Metal Design, impossibly slim profile, and Slim Fit Wall Mount, allowing the TV to fully blend into its surroundings. Plus, with its Anti-Glare screen and Ultra Viewing Angle technology, you won’t need to draw the shades or turn off the lights to see the picture clearly. Instead, any seat becomes the best in the house – with pristine color across the entire screen.

Also on display at CEDIA is the Samsung Neo QLED 4K TV portfolio. Ranging in size from 43” to 85” class sizes, Samsung Neo QLED 4K TVs offer 4K AI upscaling, Dolby Atmos and Object Tracking Sound, and stellar brightness for an immersive viewing experience no matter the time of day.


The new 85” Class Terrace Full Sun Neo QLED 4K TV is part of the Samsung line of smart 4K TVs designed for permanent outdoor installation.
The 85” class model is the largest size of The Terrace yet, with a Neo QLED 4K screen that stay bright even on the sunniest of days, thanks to Direct-Sun Protection.1 It also includes new features like enhanced water and dust resistance (IP56) for improved durability, and ships with the rechargeable Samsung SolarCell Remote, which uses a solar panel for convenient charging. The TV also newly supports Samsung Gaming Hub, giving gamers fast and easy access to their favorite titles from a portfolio of over 3,000 games – no console required.2

Samsung OLED

CEDIA attendees can visit the Samsung booth to experience Samsung OLED picture quality that’s so real, it’s surreal, across both the S90C and S95C.  With the Samsung OLED TV (S95C), you can watch your favorite movies, games, and more in a whole new light – with mesmerizing and color-accurate picture quality.

Designed with Quantum HDR OLED+, the TV delivers Hollywood-level content that leaps off the screen, and is boosted by the Neural Quantum Processor with 4K upscaling. The S95C also offers built-in Dolby Atmos and Object Tracking Sound+, so the audio is projected with pinpoint accuracy. With its Infinity One Design with Slim One Connect, this TV is easy for integrators to install and hide cable clutter, ensuring viewers can enjoy the screen without distraction.

Premium Audio

Complementing its portfolio of stunning screens, Samsung delivers the sonics with its premium soundbar lineup, including the flagship HW-Q990C. With 11 front-facing speakers, one subwoofer, and four up-firing speakers with Dolby Atmos, it delivers a seamless, surround sound experience that can fill the room with audio from all angles. With wireless Dolby Atmos built directly into the soundbar, no additional HDMI cables or plugs are needed when connecting to your Samsung TV, enabling installers to arrange the space exactly how they want without compromising on the audio experience. Samsung soundbars sound even better when paired with a Samsung TV through Q-Symphony, transforming the TV’s speakers into an additional channel for a more immersive experience.

The Wall + All-in-One Series

The Samsung The Wall All-in-One 146” IAB transforms your luxury space into an immersive experience. Eco-friendly packing includes a control box and brackets in one, to accelerate install time to just over two hours. The Wall IAB series is available in two sizes, 110” and 146”, and delivers up to 4K resolution.

Samsung Wall All in One

The Wall All-in-One 146” IAB transforms your luxury space into an immersive experience.

This year, Samsung will add the LED All-in-One IAC 130” as the newest addition to the lineup designed for home entertainment rooms including gaming, gym, art and more. It’s a 2K screen with a 1.5 mm pixel pitch delivering the same features as the All-One-One Series turning any content into HDR-level quality. Click here for more details on the All-in-One series.


The ViewFinity S9 Monitor 27 is a stunning 5K resolution screen that delivers exceedingly detailed picture and text quality for creative professionals. It brings vivid colors to life with its wide color gamut of 99% DCI-P3 and accurate color picture. Its slim metal design works for any space and its ergonomic adjustable design provides comfort to improve productivity. The monitor includes a detachable 4K SlimFit camera for video conferencing and has a Thunderbolt 4 port to connect to Windows and Mac devices. Its Matte Display limits light reflection and glare, preserving color accuracy.

The Odyssey OLED G9 Monitor is the world’s first 49” OLED gaming monitor. The QD-OLED screen featuring a 1800R curvature offers a truly immersive gaming experience like no other thanks to its incredible image quality with true blacks, vivid colors, and crisp details. The monitor uses DisplayHDR™ True Black 400 to deliver incredible details and features a 0.03ms response time and 240Hz refresh rate for smooth gaming. It supports content on multiple screens via Multi View, cloud gaming via Samsung Gaming Hub, and includes versatile connectivity options – like HDMI 2.1, DisplayPort 1.4 and more – to create cleaner connections from one USB hub.

More Service Offerings & Support

New for 2023 is the Samsung Dealer Service Portal which enables Samsung authorized dealers to initiate, track, and finalize any service issue in real time, 24/7. The program demonstrates the commitment Samsung makes to its trusted partners to provide support for any service challenges they may face.

Additionally, installers can join Samsung at CEDIA Expo to learn about its Samsung Direct Dealer Platinum Program. It offers many benefits, including improved dealer margins, comprehensive regional distribution support, and provides Samsung partners with simplified access to consumer and commercial products under one umbrella—making it easier than ever for integrators to spec jobs based on client needs. Continuing this year, Samsung is offering a charitable matching program through which Samsung will match a portion of a custom installer’s volume incentive rebate as a donation to one of three organizations – the Robert Preston Tisch Brain Tumor Center, Foundation Fighting Blindness, or Autism Speaks.

CEDIA 2023 attendees can virtually experience the latest in connectivity online at and check our Samsung at CEDIA (booth #1912).

1 Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.
2 Cloud streaming requires separate subscription to Xbox Game Pass Ultimate, NVIDIA GeForce Now, or other applicable cloud streaming subscription.

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