Samsung Expands Sony Pictures’ ‘Spider-Man™: Brand New Day’ Collaboration with New Cinematic Spot Starring Jacob Batalon

Today, Samsung is premiering the next chapter of its recently announced collaboration with Sony Pictures’ Spider-Man: Brand New Day. The film is set to be released exclusively in theaters on July 31.

Directed by Emmy-nominated filmmaker, Marvel alum, and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life. In the spot, the Fabricator creates a number of devices for Spider-Man built to stand up to the pace and unpredictability of life behind the mask. The teaser hints at what’s to come from Samsung Galaxy’s next chapter while Ned Leeds uses Spidey Tracker to stay on Spider-Man’s trail. Spider-Man fans should also keep an eye out for a range of exciting easter eggs hidden throughout the teaser.

The new brand spot, set in Peter Parker’s apartment, tells an original story that blends product innovation with actual clips from Spider-Man: Brand New Day, giving fans a peek into the highly anticipated film before its theatrical release on July 31. Today’s creative rollout teases a larger story that continues during Samsung Galaxy Unpacked on July 22.

“Spider-Man has always represented ingenuity, resilience, and seeing possibilities where others don’t. That made the partnership with Sony Pictures a natural fit for Samsung Galaxy, a brand built around innovation that helps people do more every day,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience at Samsung Electronics America. “The most successful partnerships create stories fans genuinely want to experience, with technology integrated in ways that feel natural to the characters and stories they love. This collaboration gave us the opportunity to create an exclusive brand film for fans that brings Galaxy foldables naturally into Spider-Man’s world through an original story – showcasing our innovation in a way that feels authentic while complementing the excitement of the upcoming film.”

Earlier this summer, Jacob Batalon, as Ned Leeds, helped unveil Spidey Tracker, an interactive fan experience powered by Samsung Galaxy. Now, Batalon is joining #TeamGalaxy as the brand’s newest ambassador.

“The Galaxy Z Fold is a perfect match for Ned and the creation of the Spidey Tracker,” said Jacob Batalon. “Getting to use the Fold7 and Galaxy Watch on set was a cool experience, and I’m excited to officially join Team Galaxy as a natural extension beyond the movie.”

Keep up with all the latest campaign updates at SpideyTracker.com and on X @SpideyTracker. Learn more about Team Galaxy and stay tuned for all the news coming out of Samsung Galaxy Unpacked at Samsung.com. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. EDT, and 3 p.m. CEST.

Reserve now to receive a $30 Samsung credit during pre-order¹ for up to $1,230 in total savings.² Plus enter sweepstakes for a chance to win one of ten $500 gift cards for Samsung.com.³

1 For a limited time, reserve the latest Galaxy device(s) on samsung.com or in the Shop Samsung App and receive a $30 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the reserved device. Pre-order and purchase required. The Reservation Gift cannot be applied to the pre-ordered device(s) and must be used at the time of pre-order purchase towards purchasing additional eligible products (select Galaxy Ring, Accessories, Buds, Watches, Samsung Care+ or Tablets) on samsung.com or in the Shop Samsung App. Reservation Gift will be applied automatically when you use the same email address during Reserve and Pre-Order Periods. Reservation Gift is a one-time-use e-certificate; when first used, any value not used is lost and must be used at the time of purchase. The Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit.

2 For a limited time only, on samsung.com or Shop Samsung App, pre-order and purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply. Click here to learn more.

3 NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Samsung Product Reservation Sweepstakes is sponsored by Samsung Electronics America, Inc. Open to legal residents of the 50 US/DC, 18 years of age or older. Begins 7 p.m. EDT on 7/7/26 and ends 9 a.m. EDT on 7/22/26. For Official Rules, visit here.