Samsung Introduces 2025 OLED TVs with Samsung Vision AI and Next-Level Glare-Free Technology

Samsung Electronics America today introduced its 2025 OLED TV lineup featuring three next-gen series (S95F, S90F, and S85F) in screen class sizes up to 83”. The fastest growing OLED TV brand¹, Samsung is continuing to innovate with its 2025 OLED lineup, delivering powerful full-screen brightness, deep blacks, vibrant, Pantone®-validated colors and our most advanced OLED Glare-Free technology – for distraction-free viewing across any environment.

“No two homes are the same, and we recognize that for some shoppers – sunlight and ambient lighting are often a top consideration when choosing which TV to buy for their space. We want to give them even more flexibility to enjoy their content when and where they want, without compromising great picture quality and color reproduction,” said Lydia Cho, Head of Product for Home Entertainment, Samsung Electronics America. “Our flagship S95F series offers all of that and more, featuring our best OLED Glare-Free technology yet, while maintaining pure blacks, clean whites, dramatic contrast and truly breathtaking, Pantone-validated color. Paired with our most advanced 4K processor, an upgraded refresh rate and a 30% brightness boost, you’ll experience the most realistic picture possible on a Samsung OLED TV.”

All three series in the lineup also feature Samsung Vision AI² to power not only their cinematic picture and sound, but also AI-backed experiences that will help you engage more deeply with your content and enjoy a viewing experience that’s catered to you.

This includes “Click to Search³”, which provides instant access to content recommendations and actor bios, seamlessly integrated with your viewing experience. Meanwhile, “Live Translate⁴” helps you enjoy content in your preferred language, instantly translating subtitles on any live broadcast.

Samsung Vision AI also unlocks new Samsung SmartThings features that simplify and enhance daily life. When you activate “Pet Care⁵” and “Family Care⁶,” you’ll get access to live video of your living room through your connected camera and receive alerts if your pet or child needs your attention – for peace of mind at home or away. Plus, “Home Insights⁷” provides notifications from your smart devices right on screen, including a 3D Map View that shows your entire smart home at a glance.

“Universal Gestures⁸” even let’s you control your TV through your Galaxy Watch – with simple hand motions like rotating the watch bezel to scroll the screen, or making a fist to return to a previous menu.

These intuitive features, along with all your favorite apps and services, will be available through One UI Tizen – the next evolution of our Tizen OS. One UI Tizen enhances the look and feel of Tizen OS, with a refreshed layout that mirrors the interface of many Samsung smartphones, tablets and Galaxy watches.

You can also now create separate profiles for each member of your household and enjoy suggested shows, movies and other content curated just for you. And, we’re maximizing your entertainment with up to seven years⁹ of OS updates, ensuring you’ll have access to the latest apps and services for many years to come.

S95F: The Best Samsung OLED TV Gets Even Better

The S95F series (55” – 83” screen class sizes) features our best OLED Glare-Free technology, virtually eliminating glare and reflections from sunlight or ambient lighting. At the same time, the S95F boasts our brightest-ever OLED screen and OLED HDR Pro – ensuring the series can maintain the impressive contrast and color accuracy OLEDs are known for.

The flagship series features our most powerful NQ4 AI Gen3 Processor¹⁰ that optimizes contrast, brightness, depth and color across every scene. No matter what you enjoy watching, the processor upscales¹¹ it all into brilliant 4K resolution.

For gamers, Motion Xcelerator 165Hz¹² ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.

The S95F series (55” – 77”) is available now with the 83” class size rolling out soon.

• 77” Class S95F: $4,499
• 65” Class S95F: $3,299
• 55” Class S95F: $2,299

S90F: Vivid Contrast and Breathtaking Clarity through AI-Powered Visuals

The S90F series (42” – 83” screen class sizes) also features our powerful NQ4 AI Gen3 Processor that delivers incredible picture and dynamic sound, and powers Samsung Vision AI experiences. You can also watch classic movies and shows like you never have before thanks to 4K AI Upscaling Pro¹³, which transforms everything on screen into impressive 4K resolution.

Experience powerful brightness and deeper contrast as OLED HDR+¹⁴ analyzes each scene to help you appreciate even the tiniest details – from fireworks in a night sky to the golden hue of a sunset.

With the S90F series, you can enjoy an uninterrupted, fluid picture across games and content with Motion Xcelerator 144Hz.¹⁵ And, AI Motion Enhancer Pro¹⁶ sharpens and smooths fast-moving objects – like a golf ball or hockey puck – so you never miss a play.

The S90F also envelops you in multidimensional sound tailored to your space and content – thanks to features like Object Tracking Sound Lite, Active Voice Amplifier Pro¹⁷ and Adaptive Sound Pro.¹⁸

• 83” Class S90F: $5,399
• 77” Class S90F: $3,499
• 65” Class S90F: $2,499
• 55” Class S90F: $1,799
• 48” Class S90F: $1,499
• 42” Class S90F: $1,299

S85F: Amazing Detail and Brightness

The S85F series (55” – 83” screen class sizes) is powered by the NQ4 AI Gen2 Processor, which makes all the movies, TV shows, video games and sports you love look and sound even better.

4K AI Upscaling¹⁹ can transform content from decades ago into 4K resolution, while Motion Xcelerator 120Hz brings smooth motion to games and sports. The TVs can also analyze each scene and use AI to deliver vivid colors and enhanced detail with Color Booster Pro.²⁰

Plus, you’ll enjoy the same pure blacks, bright whites and Pantone-Validated color offered across the entire 2025 OLED lineup, so images on screen look as incredible as they do in real life.

• 83” Class S85F: $4,499
• 77” Class S85F: $2,999
• 65” Class S85F: $1,999
• 55” Class S85F: $1,499

More Ways than Ever to Enjoy Samsung TV

Only Samsung delivers several value-add features across our lineup. We help you enjoy endless content with instant access to all your favorite streaming apps, including free services like Samsung TV Plus,²¹ offering hundreds of live TV channels and thousands of on-demand shows and movies – all at no cost.

You can also game without a console on Samsung Gaming Hub.²² All you need is your favorite controller to dive into thousands of cloud-based titles from Xbox, Nvidia GeForce NOW, Amazon Luna and more.

We’re even offering a brand-new karaoke experience on our 2025 TVs. The Stingray Karaoke app²³ delivers a massive library of over 100,000 licensed songs. And, you can use your smartphone as a mic²⁴ to become the star of your living room. To get you ready for your first performance, you’ll receive a six-month free trial of Stingray²⁵with the purchase of select 2025 models.

You can access Stingray Karaoke on Samsung Daily+, along with home fitness apps, telehealth services, video calls and so much more – right from your Samsung TV.²⁶

Our 2025 TVs are also loaded with sleek, minimalist designs that blend with your environment, while SmartThings²⁷ works with over 340 smart home brands, integrating all your devices into one central ecosystem and unlocking exclusive features with select Samsung products. All the while, Samsung Knox²⁸offers triple-layer protection, so your personal data stays safe and secure.

Whichever model you choose, you can shop confidently from the #1 global TV brand for 19 years running.²⁹

Today also marks the launch of two 2025 soundbars. Both are new additions to our flagship Q-Series: the HW-Q900F ($1,399) and HW-QS700F ($699).

For more on the newest OLED models and other Samsung TV and audio products, visit www.samsung.com/us/.

1 Circana, LLC, Retail Tracking Service, Display Type: OLED, US Sales, 52 Weeks Ending March 23, 2024.

2 Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).

3 Available on certain models only, and on terrestrial, cable TV and Samsung TV Plus.

4 Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

5 Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed into same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.

6 Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off.

7 Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.

8 Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

9 Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.

10 Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

11 Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

12 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

13 Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary.

14 Compared to OLED HDR. 42”, 48” are OLED HDR.

15 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

16 Utilizes AI-Based formulas.

17 Utilizes AI-Based formulas.

18 Utilizes AI-Based formulas.

19 Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

20 Utilizes AI-Based formulas.

21 Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

22 High speed internet connection, additional gaming service subscriptions and compatible controller required. Samsung account required.

23 The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

24 Compatible with Samsung Galaxy S22+, S22 Ultra, and all S23, S24 and S25 models. It is also supported on all Samsung Z Flip and Fold models, iPhone 15 and iPhone 16.

25 Trial is available with purchase of any new 2025 Samsung Smart TV, including all Neo QLED, QLED, OLED, The Frame models.

26 Its supported features and apps may vary depending on the country.

27 Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

28 Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.

29 Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.