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Samsung Showcases Connected Home Appliances Designed for Sustainable Living at KBIS 2023


Samsung sets the standard with sustainable, connected, and customizable lifestyle products that meet the needs of today’s homebuyers, builders, and designers


Samsung Electronics Co., Ltd. today showcased innovations that raise the bar for sustainable, smart and personalized living at the Kitchen & Bath Industry Show (KBIS) 2023 in Las Vegas, Nevada.

Bespoke appliances have quickly grown in popularity since they were introduced to the U.S. market in 2021, with Bespoke refrigerators as the centerpiece. The ever-expanding line now includes full kitchen packages, laundry and floor care products.

This year, Samsung is offering Bespoke customization to the built-in cooking category and also introducing new refrigerator models. With the new additions, Samsung aims to continue to help make energy savings a seamless part of everyday life, enhance SmartThings’ connected services in more ways, and empower more personalized experiences in 2023.

“Sustainability, connectivity and personalization are top of mind for today’s homeowners and homebuyers,” said Ik Soo Choi, EVP and Head of Sales and Marketing Team of the Digital Appliances Business at Samsung Electronics. “We’re excited to be back at KBIS to showcase how our products inspire people to create sustainable living spaces that truly reflect their personal style, with connectivity that empowers new ways of living.”

Unlock Everyday Sustainability

By integrating energy efficiency and connected technology into more appliances and in more ways, Samsung is helping make sustainability a seamless part of daily life.

At KBIS, Samsung will showcase efforts to enhance sustainability throughout the product life cycle – from production to distribution, use, and disposal – and highlight the added energy savings that come with its SmartThings Energy[1] service. The service delivers easy-to-understand information about your smart home energy usage, as well as tips to help you save more power. Its intuitive AI Energy Mode[2] automatically optimizes settings to reduce the amount of energy consumed by connected Samsung appliances,[3] making it easy to maximize energy savings and help lower your home’s energy costs. This includes up to 15% savings for compatible refrigerators,[4] up to 20% for compatible air conditioners,[5] and up to 35% for compatible washers[6] on select cycles.[7]

For its efforts with SmartThings Energy, Samsung has been awarded the industry’s first mass-market Smart Home Energy Management Systems certification by the U.S. Environmental Protection Agency (EPA). The EPA has also awarded Samsung 260 ENERGY STAR® certifications, including 43 “Most Efficient” recognitions.[8]

KBIS attendees can also learn more about the new Less Microfiber Cycle and Filter, the former of which cuts microplastic emissions during laundry by up to 54%.[9] Now available in Europe, the cycle will roll out to compatible washers in Korea from February this year and in the U.S. soon.

Empowering More Personalized Experiences With Advanced Connectivity

In 2023, Bespoke appliances will deliver more personalized experiences with connectivity to help make daily life more convenient and productive. At KBIS, Samsung will highlight how its SmartThings services are transforming the way people interact with appliances by creating more intuitive and seamless experiences that bring calm to our connected world.

The six SmartThings services on display – SmartThings Energy, Cooking, Pet Care, Clothing Care, Air Care and Home Care – add new levels of convenience and efficiency to daily life. Together, these services make managing smart homes simple by catering to consumers’ diverse needs. in the kitchen, where SmartThings Cooking offers a more personalized take on meal preparation that considers users’ health goals and what they have in their fridge. It works seamlessly with the new Bespoke AI™ Oven to sync recipe recommendations with cooking settings, while Samsung Health integration helps users keep track of their diet for healthier living. The oven also includes cameras that allow it to optimize cooking settings using food-recognition technology and let users create time-lapse videos of food cooking to share on social media.

Also new to the kitchen, the Bespoke 4-Door Flex™ Family Hub™+ refrigerator features a 32-inch, bezel-less full HD display that is perfect for multitasking. The larger screen makes using SmartThings services a breeze and streamlines everything from entertainment to home management by allowing users to view multiple apps at once. This means users can take advantage of Samsung TV Plus’s picture-in-picture function to tune in to more than 190 free channels[10] while adding items to their shopping list, following along to a recipe video, managing the family calendar, and more – at the same time. The screen is also perfect for displaying family photos or artwork from around the world using services like Google Photos and Atelier, respectively. The new SmartThings Dashboard also takes advantage of the larger screen to make households’ smart home controls easily accessible.

Bringing Bespoke to Life

Samsung is encouraging consumers to explore the next level of customization with new Bespoke products and immersive experiences. These include both MyBespoke[11] as well as a new interactive showroom experience known as Bespoke Home Virtual.

MyBespoke offers endless possibilities for personalization, allowing you to personalize your Bespoke refrigerator with original designs, artwork, or your favorite photos for the first time. You can design your one-of-a-kind MyBespoke fridge panels for one or two French Doors and Samsung will deliver them directly to your home.

Create your own design when you purchase a Bespoke refrigerator from and simply swap out your existing Bespoke French Door fridge panels with your custom MyBespoke designs. To complement your top doors’ custom designs, you can choose to outfit your fridge’s lower doors with a variety of bold, bright or neutral Bespoke colors in glass or metallic finishes.[12]

KBIS attendees can also immerse themselves in Bespoke Home Virtual, a virtual simulation that takes them on a journey through a true-to-life Bespoke showroom. Within the experience, participants can customize the colors, materials and finishes across Bespoke appliances, including kitchen packages and laundry products. They can also interact with these digital appliances to experience their usability and view their interiors.

All of these innovations and more will be on display at Samsung’s KBIS exhibit, located at Booth W4301 in the Las Vegas Convention Center. For more information, please visit

[1] Available on Android and iOS devices. Wi-Fi connection and a Samsung account are required.
[2] AI Energy Mode availability depends on location. Product launch schedule may vary.
[3] Product schedule may vary. AI Energy Mode will roll out for refrigerator models as an Optical Transport Network (OTN) update in May 2023.
[4] Available on specific models from May 2023 through a Wi-Fi update. Test results based on a comparison of the U.S. models’ factory setting temperatures with and without AI Energy Mode. Results may vary depending on usage conditions and patterns.
[5] Based on internal testing of the U.S. models. Results may vary depending on the user’s actual environment and usage patterns.
[6] Based on internal testing on the WF8900B model with an 8lb IEC except for Small Load cycle (4lb IEC). Results may vary depending on actual usage conditions.
[7] Can be applied to Heavy Duty, Small Load, Towels and Power Rinse courses only when the selected washing temperature is “hot.”
[8] As of November 2022.
[9] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
[10] Samsung TV Plus is available in the United States and South Korea. Number of channels may vary by location.
[11] Service is limited to U.S. market.
[12] For more information on Samsung MyBespoke terms and conditions, visit:

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