How Samsung TVs Bring the Big Game Home

Football’s biggest weekend is almost here, and whether you’re hosting a full-blown watch party or settling in for a quiet night on the couch, Samsung TVs are ready to deliver every tackle, turnover and touchdown in stunning detail.

As the only championship-worthy TVs, they come equipped with a range of features that help you get the best out of the big game. From capturing fast-paced motion in exceptional clarity to virtually eliminating glare, here’s why you’ll enjoy a premium viewing experience from kickoff to the final whistle.

Let AI Do the Heavy Lifting with AI Customization Mode

Every fan has their own preferences when it comes to how sports should look on screen. Samsung TVs make it easy to personalize your picture without constantly adjusting settings.

AI Customization Mode¹ automatically detects the type of content you are watching and optimizes the picture to match your preferences. Whether it is bold, dynamic color for sports or a more cinematic look for movies, your TV fine-tunes the experience in real time. Once it’s set, you can sit back and enjoy the game exactly the way you like.

Bonus Tip: Learn more about AI Customization Mode here:

Smooth, Clear Motion for Every Play

From long passes to quick cuts and on-screen stats, the big game demands smooth motion and sharp clarity.

AI Motion Enhancer Pro², available across several of our OLED, Neo QLED 4K and Neo QLED 8K models, sharpens and smooths the motion of fast-moving objects, reducing blur and flicker so the ball, players and graphics stay easy to follow.

Motion Xcelerator³ technology builds on this performance by delivering ultra-smooth motion with minimal blur and super-fast refresh rates. The result is clear, consistent visuals that always keep up with the action.

Big Screens That Stay Sharp

Bigger screens make the big game feel larger than life, and Samsung Super Big TVs are engineered to deliver clarity at even the largest sizes.

Supersize Picture Enhancer⁴ is designed specifically for our biggest screens. Powered by advanced AI processing, it improves clarity, enhances contrast and reduces noise so details stay sharp across the entire screen. So this year, you can go bigger without sacrificing picture quality.

Sound That Moves With the Action

Great sound plays a major role in creating a game day atmosphere. Object Tracking Sound⁵ delivers dynamic, realistic audio that mirrors the movement on screen, so sound shifts as players run, passes travel downfield or the crowd erupts after a big play.

Bonus Tip: If you truly want to feel like you’re in the stadium, add a Samsung Q-Series soundbar and elevate your audio to new heights.  

Bonus Tip #2: Samsung TVs have a variety of Accessibility Settings designed to enhance usability. Should you find it difficult to hear the big game, you can always activate captions on your TV. Learn more about Accessibility features for hearing impairment here.

Ask Your TV Anything with Samsung Vision AI Companion

Samsung Vision AI Companion⁶ makes gameday smarter.

It lets you ask questions using simple voice commands and natural conversation. Curious about a player’s stats? Wondering what other sports are on tomorrow? Looking for snack ideas or party inspiration? Just ask, and Samsung Vision AI Companion delivers answers on screen without ever leaving the game.

Powered by an upgraded version of Bixby⁷ and supported by multiple AI models, Samsung Vision AI Companion makes watching the game more interactive than ever. Just press the AI button on your remote and ask away.

Bonus Tip: Want to keep an eye on more than just the game? With Multi View on select Samsung TVs, you can watch the big game on one side of the screen while viewing content from another source on the other. That could mean mirroring your phone to follow live stats, checking social media reactions, or pulling up a group chat with friends. Learn more here.

Less Glare, More Game

Bright rooms and daytime games can create distracting reflections, but Samsung TVs with our award-winning Glare Free technology are built to tackle glare, so you always stay immersed in whatever you watch. And in 2025, we expanded our Glare Free technology to multiple TV series, including our OLED (S95F), Neo QLED 4K (QN90F) and Neo QLED 8K (QN990F, QN900F) series.

Across every model, Glare Free technology virtually eliminates reflections, making it easier to stay focused on the action even when sunlight or room lighting is present. Whether it is an afternoon kickoff or a room with all the lights on, nothing will get between you and your favorite content.

Bonus Tip: Samsung TVs have a variety of Accessibility Settings designed to enhance usability. Should you find it difficult to navigate through menus due to visibility issues, you can enable High Contrast mode and increase the font size for better clarity or use the Voice Guide. Learn more about Accessibility features for visual impairment here.

Stream Game Day Content with Samsung TV Plus

Before kickoff and after the final play, Samsung TV Plus⁸ helps keep the excitement going. Samsung TV Plus offers the NFL Channel, a 24/7, always-on channel to access NFL content, keeping football fans locked in all year round. Just open the app on your Samsung TV – no subscriptions or login required.

Save Big for the Big Game

Ready to gear up for game day? We’re offering big savings across our TV lineup, including $1,500 off our 77” Class S90F.

This OLED TV puts you at the center of all the action with deep blacks, pure whites and Pantone®-validated color that will make every jersey shine. Plus, our fastest AI processor optimizes picture and sound in real-time.

Looking to go even bigger? You can save up to $6,000 on Samsung Super Big TVs (98”+), delivering AI-enhanced picture and sound at a truly stunning scale. And to amp up your audio, we’re offering discounts up to $350 on Samsung Q-Series soundbars.

There’s never been a better time to shop and make your living room the go-to spot for game day excitement!

1 Utilizes AI-Based formulas. Available on QN990F, QN900F, QN90F, QN80F, QN70F, S95F, S90F, S85F, LS03FW, LS03F, MR95F, Q8F (excluding 32” Q8F).

2 Utilizes AI-Based formulas. Available on QN990F, QN90F, S95F, S90F, LS03FW, MR95F.

3 240Hz on QN990F. 165Hz on QN900F, QN90F (except 115” Class, which is 144Hz), S95F. 144Hz on S90F, QN80F, QN70F, MR95F, Q8F (except 32”, 43”, 50” Class, which is 60Hz), LS03FW, LS03F (except 43” and 50” Class, which is 60Hz). 120Hz on S85F, The Movingstyle. 4K 144Hz, 4K 165Hz, 4K 240Hz only available with PC-connected games that support such specifications (PC graphics card required). Performance may vary.

4 Available on select 2024 & 2025 models 85″ and larger.

5 OTS Pro on QN990F. OTS+ on QN900F, MR95F, S95F, QN90F. OTS on LS03FW. OTS Lite on S90F, S85F, QN80F, QN70F, Q8F, Q7F, Q6F, U8000F, LS03F, The Movingstyle.

6 Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details.

7 Bixby may record inputs and share queries with third party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.

8 Samsung Account required for network-based smart services, including streaming apps and other smart features. A computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.