FGL Africa presents: Nostalgia Ultra – A Freestyle experience

#ProjectYourVibe was the name of the game when Samsung Electronics South Africa officially launched the Samsung 2^nd generation Freestyle alongside Grammy award winning singer and songwriter Una Rams. The Y2K themed pyjama party took place on the 16^th of November 2023 to create a divine atmosphere where tech merges with music. The intention was to not only drive brand relevance amongst Gen Z’s but to also create an authentic musical experience where Samsung & Una Rams fans can come gain first-hand interaction and exclusive access to the then unreleased music from the new EP.

The evening began with the guests arriving in their favourite sleepwear, but sleep was far from the agenda at the homey Samsung DQX, Design Quarter in Fourways. The guests found themselves immersed in the Samsung lifestyle experiences created by the compact, portable and versatile, the Samsung 2^nd generation Freestyle, an entertainment device that makes it easy to bring big screen viewing experiences everywhere. In one of the kitchens they interacted with a multimedia display blazoned on a fridge. Those that chose to hang out in the lounge enjoyed a feast for the Una Rams-themed artwork that was supersized and spectacularly displayed on the wall using the Smart Edge feature of the Samsung 2^nd generation Freestyle.

Even the reception area got a bit of a face lift and transformed into the official Samsung Galaxy zone. This is where guests got the chance to flex and capture memories with the must-have foldable, the Samsung Galaxy Z Flip5. All this happened while others played video games on a 100 inch display with a Samsung 2^nd generation Freestyle that was hooked up to a Samsung Galaxy S23.

As if the excitement and the scenes of the night weren’t enough to wow the crowds, Samsung gave everyone in attendance to chance to win a Samsung 2^nd generation Freestyle worth R13,999. The fans were not disappointed as the headline singer and songwriter descended onto the scene to perform an intimate music set filled with his newest hits from the “Hold Me When I’m Cold – The Cuddle Pack” EP. He took the crowd on a nostalgic R&B journey with a variety of hits like Next2Me, SOS, 2am, Body Party, Bebe and Pull up. Along this journey with Lovers and Friends, he brought collaborators like Langa Mavuso and Tron Pyre to join him on the stage.

After an enthralling performance Una Rams said “I really loved this intimate session because I really wanted to make it a special moment for the fans, family and friends who have been rooting with me to celebrate this moment with me.” This was the first time that the talented Zoomer partnered with Samsung and he said that “It feels like I have just reached a new peak in my career and this partnership with Samsung puts the battery in my back to keep going and want to dream some more. I am a tech geek myself and getting the opportunity to work with Samsung. Tech is a tool that allows us to reach forward and do new things. It only makes sense for music to be elevated through tech. The marriage between Samsung and my brand makes sense”

Looking back at this new partnership, Anesu Malisa, Head of Samsung’s Future Generation Lab Africa, said “We’re always trying to find new ways to engage with customers, influencers and artists and tap into different passion points in exciting ways. So what excites us about this partnership with Una is that he had already brought out his amazing story of self-expression which included writing award winning music and led up to the launch of his latest music project launch. We wanted to find exciting ways to talk about the Freestyle, so we took the next big thing in SA music scene, Una Rams, and partnered him with the next big thing in tech, the Samsung 2^nd generation Freestyle to create an unforgettable night at the Samsung DQX”.

For more on Una Rams’ “Hold Me When It’s Cold – The Cuddle Pack” EP, follow the artist Instagram and watch the below video for a glimpse of how the night went: