Samsung’s Future Gen Lab partners with Hypebeast Africa to bring you: Culture Scouts

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If you were as excited as we were to hear about the arrival of media publication giant: Hypebeast in Africa, then you will be even more elated to hear about the partnership made in heaven where cultural curation and relevance meets technological superiority.


Culture Scouts presented by Hypebeast Africa in partnership with Samsung is a new exciting and ground-breaking opportunity for young African creatives to give us a street-level window into Hypebeast culture in Africa using the technologically innovative Samsung Galaxy devices.


This campaign harnesses Samsung’s mission to connect cutting-edge creativity with a global audience and gives winners the chance to craft original content that debuts exclusively on Hypebeast Africa, propelling impactful storytelling in their local communities. The nationwide call-out for South Africa’s creatives to enter went out on the Hypebeast Africa Instagram page garnering over 1000 entries: FGL callout video


Naturally, as you can imagine the selection process was not an easy one but after weeks of careful curation, the team have narrowed the selection and we are  proud to introduce you to the official Culture Scouts class of 2023!


Meet the Culture Scouts:


Nondumiso Shange: “I am excited and grateful to be chosen for this incredible opportunity. This initiative showcases Samsung’s commitment to fostering creativity and innovation within the  African creative community. I look forward to being a part of this dynamic journey, exploring new horizons and contributing to the vibrant culture of discovery that Samsung continues to inspire.”



Day Marumo: “It’s an honour to be part of the journey with Hypebeast and  Samsung. I am thrilled to have the opportunity to use the new technology and I cannot  wait to share moments through the Culture Scouts programme.”



Mikhailia Peterson: “Culture Scouts presented by Samsung in conjunction with Hypebeast Africa is a collaboration like no other. These two major platforms  are providing us creatives with an exciting opportunity to capture our communities.”



Mr Hlatswayo: “I am honoured to have been selected as one of Africa’s Culture Scouts. This is  a great opportunity to creatively show the world the many layers and textures of South African culture through Samsung’s technology.”


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