A Home for The Future

Samsung continues to innovate by creating homes that are good for people and the planet

JOHANNESBURG, South Africa – 10 June, 2019 – The world is rapidly turning to simpler, cleaner and healthier lifestyles as people start to focus on environmentally-conscious living. This has become all-important to most people, especially Millennials and post-Millennials, who believe more than previous generations in the value of living a decluttered life where, happiness experiences and consideration of the environment is essential*.

“There is an increasing focus on wellness and improving one’s health in today’s world. This is clearly aligned with Samsung’s ongoing commitment to create convenient and eco-conscious products, designed for a healthier planet. As a human-centred company Samsung’s intent is to inspire the world with innovative technologies, products and design,” says Nithia Pillay, Director of Consumer Electronics at Samsung South Africa.

By creating home appliance focussed on adding real value, reducing effort, streamlined design and eco-friendly technology, Samsung has enabled consumers to take the first steps in living a holistic life where the home front can be designed to empower users to free up their living spaces and here are a few ways to do it:

• Improve your health and support weight loss goals by eliminating fried fast food from your diet. Samsung’s Convection Microwave Oven with HotBlast™ and SLIM FRY™ technology delivers crisp snacks and quick meals without the fat and in minutes. This revolutionary oven also allows you to easily prepare homemade and wholesome alternatives to store-bought food.

• Cut the costs of groceries and reduce the time spent preparing dinners by buying and freezing in-season vegetables and preparing frozen dinners in advance. Samsung’s Top Mounted Freezer refrigerator with Twin Cooling Plus™ offers ample space, quick and effective freezing and customisable control to make cost-saving food storage a breeze.

• Tidy up your kitchen by replacing a multitude of appliances, such as the deep fryer and bread maker, with a single, sleek Samsung Convection Microwave Oven.

• Start every day with super clean linen and soft furnishings, without negative environmental impacts, by deep cleaning everything in Samsung’s AddWash™ Washing Machine with Ecobubble™ technology. The efficient Ecobubble™ technology mixes air, water and detergent to create bubbles that penetrate your laundry faster, helping you wash at cooler temperatures, which is better for the environment and your energy bills. Delivering superior cleaning in under an hour, Samsung’s AddWash™ Washing Machine reduces the time needed for washing, enabling you to enjoy more family time or time on the things you value.

“Samsung is constantly raising the bar for smarter home appliances that enhance experiences. Our ever-growing home appliance range is designed to connect with people’s quest for healthier, eco-friendly living and more time to do the things that matter,” concludes Pillay.

*https://www.forbes.com/sites/deborahweinswig/2016/09/07/millennials-go-minimal-the-decluttering-lifestyle-trend-that-is-taking-over/#1573287a3755