CES 2026 The First Look

Samsung Electronics will host The First Look on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event — set to take place two days before the opening of CES 2026, the world’s largest IT and consumer electronics show — the company will unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences. Check out Samsung’s CES 2026 content below to find out more about the company’s participation at the event.

Press Release Samsung Partners with Netflix to Bring Iconic Style and Innovative Technology to The Second Season of Emily in Paris 21-01-2022
Press Release Inspiring Designer Mary-Anne Gwanyanya Takes On the Samsung Bespoke Refrigerator Challenge: Here’s Her Visionary Journey 18-01-2022
Press Release Cassandra Twala Takes On the Samsung Bespoke Refrigerator Challenge: Here’s Her Uniquely South African Journey 18-01-2022
Press Release Naqiyah Mayat Takes On the Samsung Bespoke Refrigerator Challenge: Here’s How She Created a Unique Indoor Space 17-01-2022
Press Release Shelley Mokoena Takes On the Samsung Bespoke Refrigerator Challenge: Here’s How She Brought Her Vision to Life 17-01-2022