Digital Signage Transforms How People Interact

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Advances in digital signage improve everyday life

Outdoor digital displays, often referred to as DOOH (Digital Out-of-Home) signage, like interactive billboards and street guides have transformed cities by completely changing the way we interact with the world around us.
“Digital signage is fast involving, incorporating technologies like Big Data and Internet of Things (IoT), to offer so much more than generic information. As the race to create the ‘next big thing’ in signage accelerates, Samsung believes that innovative solutions have the power to transform large format displays into the future of global communications,” says Mike van Lier, Director of Enterprise Business Division at Samsung Electronics South Africa.
With the incorporation of the IoT and Big Data, the use of electronic display platforms delivers a more personalised shopping experience. This is exemplified in new signs that utilise consumers’ shopping histories to recommend specific products, or allow customers to see virtual models that share their height, weight and even hair colour posing in a selected outfit. Restaurants, too, are enhancing the dining experience through interactive digital menus that let diners easily customise their orders.
At concerts and sporting events, digital signage provides a full view for all so that not a minute of the action is missed. The addition of augmented reality (AR) technology contributes to the way the audience learn about the performers or players like never before, taking entertainment to an entirely new level.
Transportation is yet another sector that stands to greatly benefit from the technology to provide up-to-the-minute information that refines the customer experience at train stations, bus terminals and airports. Once en route, passengers are kept informed and entertained by on-board displays.
Ranking number one in annual global digital signage unit sales since 2009 and having recently extended its global market share to 28.1% in 2015, Samsung has established itself as a leader in this ever-growing market.
Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including LCD-based transparent displays, the world’s largest e-LED signage, ultra-narrow, slim-bezel video walls (including the UH55F-E model), UHD signage and DOOH-equipped trucks.
“Once-complex communications are now relayed through simple images, making retail presentations, outdoor displays and road signs that allow for unlimited possibilities. Additionally, this communications technology has evolved to accommodate a wide variety of content, providing new avenues to deliver engaging and aesthetically appealing messages while replacing analogue signage altogether,” says van Lier. 
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