FGL Africa & designer Sonia Tona present: The #EverydaySustainability Challenge

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Eco-conscious and sustainable fashion designer and content creator, Sonia Tona, is no stranger to Samsung, after making her content debut for the brand during the Future Generation Lab’s (FGL) Do The SmartThings campaign.

The Africa FGL partnered with the young designer in an effort to raise awareness and deliver a message around Samsung’s Everyday Sustainability efforts in a new, exciting and engaging way.

The key message here was: Samsung’s Eco-conscious technology is built right into our products, and just by using them, consumers take small steps towards a better planet for all! And just like that, the #EverdaySustainability challenge was born. In a jam-packed 3-episode series, you’ll get acquainted with Samsung features like Eco-Bubble Technology and SmartThings Energy.

The challenge was simple: Can the uber-talented designer, design an affordable and sustainable solar powered bag for less than R1000?


Watch the episodes below to see how this all turned out!


Episode 1:


Episode 2:


Episode 3:

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