Keep Warm This Winter With Samsung’s Innovative Air Conditioning Technology

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Winter’s coming and South African homes are not always geared towards the freeze that takes most people by surprise year after year

JOHANNESBURG, South Africa, 26 March 2018 – Seventy-four years ago, American songwriter Frank Loesser wrote the song ‘Baby It’s Cold Outside’, a duet about a host trying to persuade his female guest to stay the night because the weather outside was just too chilly. It’s a cheeky song, but one that may be familiar to most South Africans, who are used to wearing more clothes inside than outside during winter. With colder weather soon to hit South Africa, gearing up to ensure a cosy season is necessary, so families don’t have to spend the winter gathered around the television wearing puffer jackets and beanies.


While legislation has been introduced over the past decade to ensure buildings adhere to more energy efficient design and construction, there are still numerous older homes in the country that simply don’t do the job. This means that warming up a home that’s designed more for a hot climate isn’t as easy as simply closing windows and doors. But, the rising cost of energy is another key consideration that South Africans face every winter – how to keep the electricity bill to a reasonable level while keeping warm.


Mike van Lier, Director of Consumer Electronics, Samsung South Africa, says, “The majority of motorists understand the concept of turning up the heat on their car’s air conditioning on freezing mornings and it’s no different to using your home air conditioning as a heating solution during the cold season. Samsung’s innovative technology ensures that energy efficiency is optimised so that full advantage can be taken of the units on offer.”


In order to ensure heating needs are well taken care of, it’s important to establish how much space needs to be warmed, or the size of the rooms that require heating. Air conditioners are sized according to BTU, which stands for British Thermal Unit and is a measurement for energy. One BTU equals the amount of energy used to raise the temperate of one pound (0.45 litres) of water. This is a calculation that can be done by professionals who will install the units.


“Samsung’s wind-free technology offers a highly sophisticated solution to both heating and cooling. Not only does it ensure temperature is constant, the digital inverter 8-pole consumes only 32% of the energy used by conventional air conditioners,” says van Lier.


Winter is also a time when colds and flu are rife. Keeping your home’s air clean and germ free is therefore essential. A PM2.5 filter captures 99% of ultrafine dust and completely filters all incoming air, while the Easy Filter captures dust, dangerous contaminants and allergens, with Virus Doctor reducing bacteria and viruses by 99%.


Keeping cosy during the winter months, while ensuring electricity bills don’t get out of control means that there may just be a resurgence in popularity of Frank Loesser’s song.

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