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Samsung Announces 2019 Lifestyle TVs “The Frame” and “SERIF TV” Will be on Display at CES 2019
The 2019 Frame and Serif TVs combine award-winning design with QLED picture quality and enhanced Smart features
JOHANNESBURG, South Africa – 03 January, 2019 – Samsung has announced its new 2019 lifestyle TVs, The Frame and The Serif TV, will be on display at CES 2019, the world’s largest consumer electronics show in Las Vegas. The 2019 Frame and Serif TV combine award-winning and innovative design that fits any home décor with superb QLED picture quality and Smart features to provide consumers with the best possible TV functionality.
The Frame and Serif TV, Samsung’s flagship lifestyle TV lines, go beyond the traditional concept of a TV to pieces of home décor that elevate the design of any living space. At CES 2019, this year’s Frame and SERIF TV will be on display in the large lifestyle TV exhibition zone of Samsung’s booth to showcase their innovative design, performance, and how they seamlessly blend into daily life.
“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”
The 2019 Frame by Samsung
When it is not being used to enjoy TV or movie content, The Frame’s Art Mode displays digital pieces of artwork, including paintings and pictures, to turn an everyday living space into an art gallery. In addition, The Frame’s Luminance Sensor adjusts colours on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.
This year’s model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% colour volume. With these enhancements, users can both enjoy content in the most premium quality and appreciate artwork when the TV is turned off.
In addition, The Frame’s Art Store  is building on its partnerships with the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. In the Art Store, masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, Te Papa in New Zealand have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.
The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.
The Serif TV was developed an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture. The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper* Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.
The 2019 Serif TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED line-up, provides information, such as news headlines and weather updates, the ability to display imagery, and blend into any living space when the TV is turned off, was also added to enhance The Serif’s functionality.
In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase in consumer electronics retailers in 2019, as well, to reach a wider base of consumers.
DON’T MISS SAMSUNG AT CES 2019
At CES 2019, Samsung will showcase innovative ways its latest AI and IoT technologies simplify daily life. These include brand new applications for AI and IoT, new ways to make AI do more, as well as new devices that place AI and IoT at the centre of users’ connected lives. It all starts on Monday, January 7 at 02:00 (SAST), with a press conference at Las Vegas’s Mandalay Bay South Convention Centre.
Be sure to catch all the exciting announcements by tuning in to the official livestream, which will be available via the following channels:
Stay tuned to Samsung Newsroom for more updates on Samsung’s CES 2019 news.
 Samsung Art Store: $4.99 per month. New subscribers get 1 month free. Art can also be purchased a la carte.