Samsung Once Again Celebrates Top Honours in Sunday Times Top Brands Awards

Best in Consumer Category

JOHANNESBURG, South Africa – 25 October, 2018 – Samsung South Africa is proud to announce that they have been awarded top honours, in the 20^th Annual Sunday Times Top Brands Awards, in the Consumer Category: Electronic Goods, Coolest Cell Phones and Large Kitchen Appliances. These latest accolades are the culmination of Samsung’s many years of commitment to people-orientated technology.

The Sunday Times Top Brands rankings have been awarding South Africa’s most recognised brands for the past 20 years. The 2018 survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a raking of Top Brands in 32 consumer categories.

Samsung views these prestigious awards as a benchmark for future growth. It’s all about the relentless pursuit of consumer satisfaction that can be seen and felt in all product offerings. The ethos is clear – to create ideas that empower people to work smarter, live better and create a greener tomorrow. To this end, 2018 has been a year of unprecedented innovations which have accelerated the integration of these product offerings into an ecosystem where they complement each other and work symbiotically and seamlessly to cater to the needs and wants of our consumers. Inspiring South Africans to do what they can’t is the rewarding outcome.

“We are both pleased and humbled by these awards. It motivates our people to look far beyond the functionality or look of our products. They point us in the direction of the future where devices are the gateways into an experience that goes beyond aesthetics. Through our “Make it Meaningful” design philosophy, we try to develop products that enable people to interact with technology in immersive ways. The fact is, we believe in creating meaningful experiences for consumers, who are at the heart of Samsung’s innovation. By doing so, we  are able to make better connections with them and therein give them the power to enhance their world in bold, new ways,” said Hlubi Shivanda, Director: Business Innovation Group & Corporate Affair.

Samsung devotes its talent and technology to creating superior products and services which contribute to a better global society. The effects of which, are clearly felt locally. Awards stemming directly from the votes of customers, inspires Samsung  to continue the unyielding quest for the hearts and minds of the nation.

“We would like to thank the South African public who voted and also our dedicated employees for their contribution towards making Samsung the powerhouse that it is and helping to secure this achievement. Samsung’s brand is all about innovation. As we tell the story of our brand, we will keep focusing on what matters most – consumer satisfaction,” concludes Shivanda.