Samsung Partners With Magnum Photos To Introduce “Fine Art, Everyday” Collection On The Frame

Samsung and Magnum Photos take art to the next level through collaborative photo collection taken by world renowned photographers

JOHANNESBURG, South Africa – 27 August 2018 – Samsung, in collaboration with renowned photography agency Magnum Photos, announced the release of 28 specially-curated photographs available exclusively in the ‘Art Store’ on ‘The Frame’ for 2018. As part of the collaboration, four Magnum photographers have been challenged to take a unique, eye-catching photograph every day for one week to showcase how The Frame is able to seamlessly integrate fine art into the everyday lives of consumers. The “Fine Art, Everyday” campaign video will also be unveiled at the IFA2018 Samsung press conference. With a newly-announced 49” model, consumers can select between four different sizes (43”, 49”, 55” and 65”) of ‘The Frame’ that best suits the aesthetic and design of the home.

In order to complement the exclusive photographs from Magnum Photos, ‘The Frame’ for 2018 includes a new ‘Slideshow’ feature that allows users to create customized collections of art that cycle-through on the screen when the TV is placed in ‘Art Mode’. In addition, the new ‘Favourite’ and ‘Curation’ features allow users to gain easy access to their favourite and specially curated works of art to display on screen without having to sort through hundreds of options. Along with the fine art partnerships, these added options have allowed customers to experience ‘The Frame’ not just as a television, but also as a discovery hub for the world’s most beautiful works of art.

“The Frame’s Art Store is the only digital art platform on TV. We will continue to develop it into a window to communicate with more viewers and a screen that enriches consumer’s everyday lives,” said Justin Hume, Chief Marketing Officer Samsung South Africa.“ Through the ‘Fine Art, Everyday’ Collection created in collaboration with Magnum Photos, we hope to bring to consumers joy and excitement in discovering new works from the comfort of their own homes.”

The photographs of the four artists that will be showcased in the collection are Alex Webb, Carolyn Drake, David Alan Harvey and Jonas Bendiksen. With their images, these celebrated photographers will show consumers the beauty in everyday life.

• Alex Webb has published 14 books including The Suffering of Light, a survey book of his colour work. His most recent book, Memory City, is a meditation about film, time, and the city of Rochester, NY. Webb’s works are best known for vibrant and complex colour work, especially from Latin America and the Caribbean that have been featured in the Houston Museum of Fine Arts, the New York Metropolitan Museum of Art and the Guggenheim Museum.
• Carolyn Drake became interested in the approaches to documentary at a young age – specifically the ways history and reality are purposefully shaped and revised over time. Between 2007 and 2013, Drake travelled frequently to Central Asia from her base in Istanbul to work on two projects, which became the highly acclaimed photo books Two Rivers and Wild Pigeon. She is the recipient of a Guggenheim fellowship, the Lange-Taylor Prize, a World Press Photo award, a Magnum Emergency Fund grant and a Fulbright fellowship.
• David Alan Harvey discovered photography at the age of 11 when he began photographing his family and neighbourhood. Harvey was named Magazine Photographer of the Year by the National Press Photographers Association in 1978. His work has been exhibited at the Corcoran Gallery of Art, the Nikon Gallery, the Museum of Modern Art in New York and the Virginia Museum of Fine Arts.
• Jonas Bendiksen is a Norwegian photographer who began his career at the age of 19 as an intern at Magnum’s London office, before leaving for Russia to pursue his own work as a photojournalist. In his works, Jonas often focuses on isolated communities and enclaves. He has received numerous awards, including the 2003 Infinity Award from the International Center of Photography, New York, and second place in the Daily Life Stories for World Press Photo, as well as first prize in the Pictures of the Year International Awards. His documentary of life in a Nirobi slum, Kibera, published in the Paris Review, won a National Magazine Award in 2007.

The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Albertina, Museo Del Prado Collection, Yellow Korner, Victoria & Albert Museum, Berlin State Museum and more.

Samsung will showcase ‘The Frame’ for 2018 along with its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2. For more information, please visit www.samsung.com.