Samsung Relaunches Pavillion Brand Store

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An unmissable retail experience awaits at the new Samsung Brand Store



On 1 June, the Samsung Pavillion Brand Store re-launched, unveiling a thrilling new shopping experience. Designed to capture the imagination, the revamped store offers the latest must-have technology from South Africa’s favourite technology brand [1]. For your home, work or play, you are now empowered by access to innovation that is simply breath-taking and transformative. Featuring cutting edge-design and the famous Samsung aesthetic, the Samsung Pavillion store is a must-visit.


“The store features a more pronounced signature look and feel through its cutting-edge design and the easily recognisable Samsung DNA that inspires confidence and projects the company’s innovative spirit and commitment to technological advancement,” said Anna-Lee Dos Santos, Group Head of Retail for Africa at Samsung. “With its new look, the store will not only offer loyal customers the most unique and immersive shopping experiences yet, but will also help even new Durban consumers discover the beauty of Samsung’s technologically advanced innovation at their shopping centre. The great service and the high-quality Samsung products will be accessible to all our Durban-based customers who shop at the centre and anyone looking to get their hands on the latest in Samsung technology need look no further.”



The ultimate aim of the store is to ensure that customers experience an incredible level of comfort, convenience and value. At Samsung Pavillion the customer decision-making journey is well considered. Here, you can get a hands-on demonstration of multiple Samsung products. See and hear the fully immersive new Neo QLED TV 8K and OLED TV technologies, or explore the eye-catching Bespoke fridge and microwave oven range. This product innovation ushers in an era of customisable home appliances, where you can tailor your kitchen appliances configuration by material, colour, and module to match various lifestyles and interior design concepts. The choices to transform your home are enthralling – whether you want to turn your home into a personal cinema with The Freestyle.  Take your passions further with the new Galaxy S23 Series designed for a premium experience with the 200 MP camera, next-level gaming performance, and more eco-conscious design Samsung’s most innovative Galaxy S series yet. If Earth Day inspired you to introduce sustainable, energy-saving appliances into your home, you can choose a washing machine or air-conditioner to keep you warm this winter. Maybe you’ll decide to pair the Galaxy Watch5 to the Galaxy Buds2Pro to take your next exciting steps to wellbeing and personalised fitness journey. Whatever life-enhancing technology you’re looking for, Samsung Pavillion is a retail store of the future – you can enjoy today.



Customers can choose a hands-on experience with pioneering devices, such as the Galaxy Z Fold4 and Galaxy Z Flip4, or discover how the ground-breaking Galaxy S23 series is redefining what you can now do with a smartphone. The friendly and highly-trained Pavillion staff are ready to show you how to make the most of value-adding services such as the Samsung Trade-in Programme [2], aimed at making Samsung’s latest devices accessible to more people.



[1The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.


[2] Terms and conditions apply. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone



Samsung proudly supports Busan’s bid for the World Expo 2030.


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