The Galaxy S22 Ultra Captures S.A Digital Disruptors On Must-See Glamour CoverShare open/close
The Galaxy S22 Ultra Captures S.A Digital Disruptors On Must-See Glamour Cover
Shot with the Samsung Galaxy S22 Ultra 5G, Glamour Magazine’s latest Disruptors issue is a captivating showcase of the future of digital storytelling. Behind the lens, industry disruptor Niquita Bento was armed with a dazzling array of photography tools on the Galaxy S22 Ultra. To create dynamic and authentic content, she chose a bright and bold approach – featuring lifestyle content creators and Samsung brand partners, Kay Ngonyama, Nabilah Kariem and Linda Mtoba.
Armed with her knowledge from previously using the innovative technologies introduced in the Galaxy S21 Ultra, Niquito explored the ground-breaking new features, including Samsung’s biggest pixel sensor ever. This enabled her to create vivid interpretations of the lighting conditions, capture the intricate details in designer outfits and express each influencer’s uniquely compelling identity. The Samsung Galaxy S22 Ultra 5G clearly proved that it was made to break the rules of what a smartphone can do, perfectly aligned with people who defy the conventional approach to content creation.
Bento made full use Samsung’s most intelligent camera and editing suite on this must-see Glamour shoot. The famous trio of Linda, Kay and Nabilah were stunningly captured in evocative looks and compelling perspectives, that reflected their personalities. In focus and on-trend, the Galaxy S22 Ultra 5G helped curate a memorable Glamour cover and behind-the-scenes story. This novel approach to fashion photography is a captivating demonstration of how smartphone cameras are now increasing in popularity with professionals and passionate amateurs alike. Young and influential content creators are being empowered with cutting-edge technology, such as adaptive lenses, scene-enhancing A.I features and batteries that can last up to two days1. Additionally, with Galaxy Note’s fan-favourite S Pen now integrated into the Galaxy S22 Ultra, the Glamour team were able to take notes, mark down their ideas, and sketch out possible improvements to the overall vision for the shoot.
The Samsung Galaxy S22 Ultra 5G is a smartphone built to exceed expectations and create content on-par with the DSLR cameras used by professional photographers. The Glamour team were clearly impressed by the advanced smartphone camera capabilities including Auto Frame2. When only one person is in view, the camera remains focused on them and tracks their movement to keep the shot centred, and if another person enters the frame, the camera widens its view to include the second person as well.
Commenting on the collaboration, Glamour South Africa Editor-In-Chief Nontando Mposo said, “The Samsung Galaxy S22 Ultra 5G is an impressive phone that delivers on quality images and video. Features like Auto Frame are a game-changer, designed to automatically capture all three disruptors, which allowed us to focus on other key creative aspects. This collaboration with Samsung was a natural alignment as Glamour prides itself on producing high quality visuals paired with storytelling. Both the cover and Behind-the-scenes video was shot using the Galaxy S22 Ultra 5G and the results are stunning! It proved how the phone is ahead of its peers when it comes to crisp visuals that can rival any professional camera. The Samsung and Glamour brands are passionate about pioneering partnerships that push the needle forward.”
“The Galaxy S22 Ultra is designed for visionary content creators – those who want camera capabilities created for a fast evolving digital world. It was especially rewarding to work with brand partners who have a natural affinity for the device, as they have used it themselves to enhance their digital storytelling. This is a celebration of technology that reflects a human need to express yourself in unique ways, an empowering lens that gives us an insight into the people who engage with stories designed to inspire, “said Dudu Mokholo, Chief Marketing Officer at Samsung Africa.
The Samsung Galaxy S22 Ultra 5G represents remarkable leaps forward in content creation, where fashion, lifestyle and technology is exquisitely entwined. Designed for unimaginable levels of self-expression, South Africa’s young content creators can now direct, produce and curate content that captures the imagination, in the same way this Galaxy S22 Ultra 5G and Glamour collaboration has proven. This must-see Glamour edition is now out.
1Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors. The total usage time with fully charged device may vary by usage behaviour.
2Auto Framing only available in Video mode