Why Samsung: A Smart, Secure Ecosystem Built for Everyday Life

As the world of technology evolves and brings more smart-home options, consumers are no longer just choosing products, they are choosing ecosystems. The real value lies not in individual features, but in how seamlessly everything works together. That is where Samsung stands apart.

Built on four powerful pillars – Bespoke AI^[1], SmartThings^[2] , Knox Security^[3] , and Reliability – the Samsung mission is to simplify everyday life, protect what matters most and evolve alongside the people who use it. This is technology with purpose.

Bespoke AI: Intelligence That Learns Your Habits

Bespoke AI is about technology that adapts to your life. Instead of generic automation, Samsung’s Artificial Intelligence (AI) remembers your habits, preferences, and routines to make daily life more intuitive, efficient, and personal.

Laundry becomes just as effortless. A Samsung washing machine automatically detects fabric types^[4] and dirt levels, adjusting water, time and temperature in real time. This is AI with a purpose: reducing decisions, saving time^[5] and delivering comfort without complexity.

SmartThings^[2]: A Home That Works as One

A truly smart home is not a collection of disconnected devices, but a coordinated system that works quietly in the background. SmartThings^[2] is the engine that makes this possible.

SmartThings^[2] gives users a single, intuitive hub to control lighting, appliances, TVs, smart locks and cameras^[6] . Setup is simple, and routines can be tailored to real-life habits, whether it’s morning wake-up scenes or bedtime security checks.

In real life, this means meaningful control. With SmartThings, a family learns how much energy and water their washing cycles consume. A pet owner can check live camera feeds at work and adjust a smart feeder remotely to keep their dog happy and on schedule with meals. That is connected living that feels natural and not technical.

Imagine you’re at a store, deciding what to cook for dinner, but you can’t recall the ingredients already in your fridge. With SmartThings, you can easily View Inside^[7] for contents in your Bespoke AI Side-by-Side Refrigerator Family Hub to check what you have on hand.

Knox Security^[3]: Protection Built Into Every Layer

Smart living works better when it’s secure. That is why Samsung embeds protection directly into the core of its devices with Samsung Knox.

Unlike add-on security apps, Knox operates at both the hardware and software levels, guarding personal data, biometrics, payments and even smart-home commands. And this protection is designed to safeguard users.

A parent makes quick grocery payments using Samsung Wallet, confident that sensitive financial details remain encrypted and protected. A professional uses Knox Workspace to separate work data from personal apps on the same device, ensuring privacy and compliance without carrying two phones. Even connected home devices benefit, with cameras, sensors and locks protected from unauthorised access, making security a foundation.

Reliability: Technology That Can Last

True value over time comes from trust. Samsung’s focus on long-term reliability means its products are designed not only to perform today, but to deliver consistently for years.

Appliances undergo rigorous durability testing, while smartphones, TVs and home devices receive long-term software update commitments that keep them secure and capable long after purchase. A strong service and support network ensures help is available when it’s needed.

This reliability is evident when, for instance, a family uses their Samsung washing machine for years with minimal maintenance, thanks to durable internal components and self-cleaning systems. And with an industry-leading 20-year warranty^[8] on the digital inverter compressor in many appliances, peace of mind is built in from day one.

What makes Samsung the ideal choice isn’t just the power of its individual products. It’s how everything connects and strengthens the overall experience. Bespoke AI makes devices smarter. SmartThings makes homes more intuitive. Knox keeps your data safe. Reliability and peace of mind with a leading warranty.

^[1] AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

^[2] Requires the SmartThings App, which is available on Android and iOS device. A Wi Fi connection and a Samsung account are also required.

^[3] Applied to all appliances that have an Internet connection.

^[4] Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels. Denim, Outdoor) for loads up to 8lb. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[5] Digital Inverter Motor model = 18 minutes, Universal Motor model = 20 minutes

^[6] Devices must be SmartThings compatible.

^[7] A Wi-Fi connection and a Samsung account required. Actual UI and contents may vary.

^[8] Industry leading warranty is only applicable to the inverter motors and compressors in refrigerators, washers and dryers sold in the E.U. starting in July 2022 in addition to digital inverter motors and compressors found in refrigerators and washers sold in the UK. The warranty period may vary by region and product. A purchase receipt indicating the purchase date is required for a claim. Additional restrictions and limitations apply, please see the warranty for details.