[CES 2026] From Communication to Understanding: Samsung to Unveil the Next Stage of AI Appliances

In the 1980s, Samsung Electronics developed groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and microwave ovens with built-in TVs. Over the past four decades, the company has continued to innovate, leading to today’s Bespoke AI appliances that deliver customised solutions for users.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

• Features in this video are simulated for illustrative purposes
• Sequences in this video are simulated for illustrative purposes.
• Not all featured products many be available for purchase in Australia.
• Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country.
• SmartThings available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via https://www.samsung.com/au/handraiserces/