[CES 2026] Quest for Perfect Colour: Samsung to Push Boundaries of TV at The First Look

Fifty years ago in 1975, Samsung Electronics released the ‘Econo TV.’ The company has continued its quest to find and offer precise colour, upgrading its offerings to colour, LCD, LED, and QLED TVs. During the journey, Samsung became the world’s leader in TVs – 19 years running[1].

This year, Samsung Electronics once again elevated the TV experience with ‘Micro RGB,’[3] which uses sub-100 μm red, green and blue LEDs for ultra-precise light control and improved colour accuracy. Attention is now focused on what the company will showcase at CES 2026, the world’s largest IT and home appliance exhibition. Stay tuned for what’s next.

To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via https://www.samsung.com/au/handraiserces/

[1] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Sequences in this video are simulated for illustrative purposes.

[3] World’s First Micro-sized RGB TV: Based on internal research as at 17 November 2025. VDE Testing and Certification Institute has tested and positively evaluated that the RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.