From Wok to Wow: How Galaxy AI Helped a Celebrity Chef Spice Up His Business Empire

Boosting productivity by a staggering 80% and fueling six-figure revenue streams.

Vincent Lim, better known as “DimSimLim” to his millions of followers across Instagram, TikTok, and YouTube, isn’t just a culinary wizard. He’s a savvy entrepreneur juggling a burgeoning empire of pop-up restaurants, a signature seasoning line YumYum Umami Seasoning, brand collaborations, and a constant stream of engaging content for his adoring fans.

But even a master chef can’t do it all alone. Vincent needed a secret ingredient to streamline his operations and unlock even greater success. That ingredient? Galaxy AI[1].

The Challenge: A Recipe for Burnout?

Vincent’s meteoric rise from social media sensation to culinary entrepreneur brought with it a mountain of responsibilities. Managing multiple businesses, creating engaging content, overseeing marketing campaigns, and maintaining consistent brand messaging – all while perfecting his signature dishes – was a recipe for burnout.

He needed a solution that could handle the administrative heat, freeing him to focus on his culinary passions and strategic growth.

The Solution: Galaxy AI

Enter Galaxy AI, first launched January 2024 on Samsung Galaxy S24 series phones. This powerful tool became Vincent’s virtual assistant, tackling a range of tasks across his business operations, creative development, and marketing efforts.

Vincent says, “I have learned a lot through Galaxy AI. Every entrepreneur should know and master Note Assist[2], Writing Style[3] and Circle to Search[4]. Note Assist and Writing Style can teach you how to structure emails in a professional format and Circle to Search cuts out the guess work, it will allow you to find the products your business needs”

Instead of spending countless hours on repetitive tasks like designing marketing materials and creating eye-catching thumbnail images for his YouTube channel, Vincent now delegates these responsibilities to Galaxy AI.

Vincent has been using the Samsung Galaxy Z Fold6 since it launched in July this year as it offers a range of Galaxy AI features and tools that are maximised on its large, foldable screen and significantly enhance productivity for entrepreneurs.

Vincent now runs all his businesses primarily from his phone, he says, “AI is changing the game for the hospitality industry. Once you understand the technology available to you, it makes your life easier.”

The Results: A Feast of Efficiency and Growth

The impact of Galaxy AI on DimSimLim’s business has been nothing short of transformative.

Time Savings

Galaxy AI provides the tools to simplify time-consuming tasks. It has freed up significant time for Vincent to focus on recipe development, brand partnerships, and connecting with his audience.

Vincent estimates his food trucks and stalls would have been producing only 20% of what his business is able to do today; due to the amount of time taken to design each individual pop-up market stall rather than focus on hiring and training staff. Setting up a new stall used to take 3 days to complete, now the team can do it in 3 hours.

With an estimated 80% increase in productivity, Vincent was able to launch more pop-up events, expand his product line, and explore new creative avenues.

Cost Reduction

Designing marketing materials, creating engaging social media content, and other operational tasks can be expensive. Galaxy AI provided a cost-effective alternative, allowing Vincent to reinvest those savings into other areas of his business.

Vincent has ensured his staff all have Samsung devices with Galaxy AI and has taught them how to utilise Sketch to Image[5] to help plan out and design each new pop-up space, effectively cutting out this time-consuming role for Vincent.

Better Audience Engagement

Vincent also uses Sketch to Image to create engaging thumbnail images for his YouTube content. This has cut down the process from 4 hours to 45 minutes. Sketch to Image has also aided in the creation of marketing materials, such as the design for the YumYum packaging.

The Bottom Line: AI as a Recipe for Success

By streamlining routine tasks, improving business processes, freeing up valuable time, and reducing operational costs, AI allows business owners to focus on what they do best – whether it’s crafting culinary masterpieces or building a thriving brand.

Embracing AI can be the key ingredient to unlocking unprecedented growth and success.

For more information on Galaxy AI, please visit samsung.com/au/