Here’s Why the Galaxy S25 Ultra is Your Personal AI Companion
Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.
The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion[1], powered by advanced AI technologies and serious hardware upgrades that set new standards for what a phone can do for you.
Your second brain that lets you work smarter
Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra easily steps in as your multimodal AI agent, thanks to the revolutionary Snapdragon® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI1 experiences that make every task easier
This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? Multimodal AI[2] recognises vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps, with this highly efficient personal secretary who never misses a beat.
Galaxy AI can search through your Samsung Gallery via voice command to find the photo you’re looking for
Finding that perfect sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – “Find me that sunset photo I took with my friends at Mount Batur” – and watch as your Galaxy S25 Ultra understands and retrieves what you need. This natural language search[3] capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.
Your personal information hub that knows you better
Imagine waking up to Now Brief[4], your personalised morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar[5] keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.
Get personalised briefs throughout your day with Now Brief
Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini[6] and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search[7] lets you search with Google for a song that you hear in the moment without switching apps.
You can also rest assured your personalised data is guarded by Knox Vault. The Galaxy S25 Ultra’s Personal Data Engine[8] powers customised AI features by safely analysing your data on-device[9] to deliver highly tailored experiences based on your preferences and usage patterns.
Your trusted supercharged companion
Unleash your ultimate gaming potential with the Galaxy S25 Ultra
All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance[10], and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most powerful processor you can get on Galaxy S series devices yet.
For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber[11].
Your professional photographer upgraded
A more stunning videography experience on the Galaxy S25 Ultra
The Galaxy S25 Ultra’s ProVisual Engine reimagines what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture that perfect selfie, AI improvements are ready to enhance every shot[12].
Shoot videos with improved 10-bit HDR for four times richer colour and contrast[13] while after-dark scenes are brought to life with minimised grain with advanced noise removal[14]. Built-in ProScaler technology[15] also boosts display image scaling quality by up to 40%[16], making photos and videos more vibrant and true-to-life than ever before. It is like having a professional photography studio at your fingertips.
More dependable than before
Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material
From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2[17], which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance[18]. This means you can count on your digital companion throughout your busy day, from morning to night.
The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates[19] that enables it to perform reliably over a longer lifespan.
Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.
[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.
[2] Internet connection, Google Account and compatible operating system and apps required. Service availability may vary by country, language, device model. Google and Gemini are trademarks of Google LLC. Features may differ depending on subscription and results may vary. Set up may be required for certain functions, apps or extensions. Country availability may vary. Cross App Action feature may be limited for minors in certain regions with age restrictions over AI usage. Accuracy of results is not guaranteed.
[3] Only Korean, English, German, French, Italian, Spanish, Chinese, Japanese, Portuguese are supported for natural language search using LLM. Accuracy of results not guaranteed.
[4] Now Brief requires Samsung Account login, app compatibility and user’s consent to access certain information. Service availability may vary. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only.
[5] Availability of functions supported within the apps may vary by country / region. Some functional widgets may require access permissions, a network connection and/or Samsung Account login.
[6] Internet connection, Google Account and compatible operating system and apps required. Service availability may vary by country, language, device model. Google and Gemini are trademarks of Google LLC. Features may differ depending on subscription and results may vary. Set up may be required for certain functions, apps or extensions. Country availability may vary. Cross App Action feature may be limited for minors in certain regions with age restrictions over AI usage. Accuracy of results is not guaranteed.
[7] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.
[8] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to, Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.
[9] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.
[10] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
[11] When compared to the Galaxy S24 Ultra.
[12]Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
[13] When compared to Galaxy S24 Ultra.
[14] Compared to previous models.
[15] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
[16] Compared to Galaxy S24 Series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
[17] Corning ® Gorilla ® Glass Victus ® 2 does not cover the camera lenses.
[18] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
[19] Galaxy S25 Series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
Products > Mobile & wearables
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