Samsung and Her Black Book collaborate to support female entrepreneurs for International Women’s Day

February 22, 2022
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To celebrate the launch of Samsung’s Galaxy S22 Series, Samsung and Her Black Book host panel event and launch grant worth over $40,000 to support Australian women in business

Samsung Electronics Australia and Australia’s premium online curated shopping and discovery app, Her Black Book today announce a new partnership that celebrates and supports female entrepreneurs in Australia for International Women’s Day 2022 (IWD).


Fresh from announcing the Galaxy S22 Series smartphone including the much-anticipated Galaxy S22 Ultra with S-Pen capabilities, this collaboration further bolsters Samsung and Her Back Book’s partnership to celebrate women in business. Up Close with Her Black Book, powered by Samsung Galaxy will see a curated panel event with sought-after leaders in business as well as a grant package worth over $40,000 RRP in total to see the next generation of women in business reach their goals.


Shaneez Johnston, Head of Corporate Affairs, Samsung Electronics Australia, said: “In the lead up to International Women’s Day, we are proud to collaborate once again with Her Black Book, to present: Up Close with Her Black Book, powered by Samsung Galaxy. We are extremely excited to host this event that will celebrate women in business as well as provide grants packages to support two up-and-coming female-led businesses.


“At Samsung, our brand purpose is about creating innovations that will help people defy barriers and achieve things that have never been done before. In partnering with Her Black Book, we hope the event will provide valuable insights and peer-connections for attendees and that the grants will offer the funding, technology and mentorship that will help local businesses achieve their goals and make 2022 a turning point in their entrepreneurial journeys.”



Sali Sasi, Co-creator of Her Black Book, added: “We are thrilled to align with Samsung for such a meaningful event. Having co-founded our own tech-startup along with my sister, we understand the challenges faced with launching and growing a business and the funding required to grow – so we welcome the opportunity to empower women in business and pay it forward to those starting out.”


Up Close with Her Black Book, powered by Samsung Galaxy – Event



The event will celebrate entrepreneurial women, inclusivity and equality. Through insightful conversations, the event will showcase how technology and the right support can be used to succeed in Australian industries.


Hosted by TV personality, Erika Heynatz, guests can expect insightful conversations and gain key takeaways for personal and professional growth, as well as a luxurious breakfast and refreshments, premium gift bags, prizes, entertainment and a lively atmosphere at Sydney’s beautiful new venue Shell House, on top of plenty of networking opportunities to get up close with like-minded women.


Her Black Book Creators, Australian twins Sali Sasi and Julie Stevanja, will be among the impressive array of guest speakers and panelists including: Alisha Geary (CEO of Provvy, Director of Faebella – luxury activewear that incorporates indigenous artwork), Samantha Brett (Founder of successful sunscreen brand, Naked Sundays), Amal Wakim (Co-Founder & CEO of fitness phenomenon, Equalution; Forbes 30 under 30), and Jules Robinson (Founder of Figur and Moira Muise, with an influential following well over half-million).


Guests will also have the chance to win a Samsung gift pack on the day – which includes a Galaxy S22 Ultra and Galaxy Buds2 wireless earbuds, plus be reminded of their last chance to apply to be awarded one of two grants to be announced on IWD, March 8th 2022.


Event details:


Where: Shell House – 37 Margaret Street Sydney

When: Friday March 4 2022 @ 8:00am -11:00am ADST

Tickets: Tickets are $175 per person for HBB members* and $200 per person for non-members.

*Download the Her Black Book App to become a member and use discount code at check out.

How to buy tickets:

How to submit for grant consideration: Via the event website


Samsung x Her Black Book Grant


To enter, entrants must provide a detailed submission discussing how the grant will help to scale up and expand their business. Entrants will be judged on the quality of responses to the judging criteria including a compelling pitch.


The winners will receive a grant of AUD $10,000 to support the expansion of their business, and $5,000 in business coaching sessions from Her Black Book founders, Sali Sasi and Julie Stevanja. As well as a Samsung technology pack which includes a Samsung M7 Smart Monitor, Galaxy S22 Ultra smartphone, Galaxy Tab S8 Ultra tablet, Galaxy Watch4 smartwatch and Galaxy Buds2. The total value of the two grants is more than $40,000.


The competition starts today and closes on March 7th. Forms to enter can be submitted via: T&Cs apply.

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