Samsung Announces Global Launch of Samsung Food, an AI-powered, Personalised Food and Recipe Service

August 31, 2023
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The new AI-powered app available from today will offer Australians customizable recipes, meal planning offerings and smart home compatibility.


Samsung Electronics Australia has today announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.


Samsung Food will offer more than 160,000 recipes across eight language, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their Samsung cooking appliances and access to guided cooking experiences[1].


Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and helps support Australians to plan their weekly meals bytruly adapting to their needs and lifestyles. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.


Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing


Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social sharing functions.


Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.



To create individualised daily meal plans for users, the app makes AI-created recommendations based on user data[2], dietary preferences and favourite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time.


With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens[3] and send recipes’ cook settings straight to appliances[4] through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.


It’s easy for users to get social with Samsung Food by sharing their favourite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.


From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food


Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.


By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.


Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.


As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.


To download Samsung Food on any smartphone platform, please visit


[1] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.

[2] Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.

[3] This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.

[4] Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.

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