Samsung brings the party home with new Sound Tower audio range

July 15, 2022
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Samsung enters the Party Audio category in Australia with three new audio products featuring awesome sound, LED lights and IPX5 water resistance for outdoor entertaining


Samsung Electronics Australia has launched into the “party audio” category with the introduction of its Sound Tower series of multi-purpose speakers. The range features three products including the Sound Tower MX-ST90B (RRP $1499), MX-ST50B (RRP $699) and MX-ST40B (RRP $599), available from July in select Harvey Norman stores[1] and the Samsung online store.


The Sound Tower is an ideal entertainment hub for casual gatherings through to karaoke nights and garden parties, featuring bi-directional sound that disperses evenly and complemented by LED lights while being conveniently portable.


Samsung’s Sound Tower fills up virtually any space with 3D sound and can transform any moment into a celebration. With an output of up to 1700 Watts[2], the Sound Tower delivers exceptionally loud and crisp sound quality to bring up the energy with powerful audio.


The Sound Tower series takes party lighting to a new level with five different light modes including Dance, Party and Ambient. The Sound Tower lighting can also be personalised and adjusted with effects to produce the audio-visual harmony for the mood desired.


The ST90B has been designed to create an explosive dynamic sound of 1700 Watts, providing the incredible punching-bass sound experience. The ST50B and ST40B offer a portable sound experience with large capacity built-in battery so the party can continue even without immediate access to a power source. All three models have been developed with durability in mind, passing the IPX5 water resistance rating[3] so users can also experience the immersive sound experience in an outdoor environment.



Jeremy Senior, Vice President of Consumer Electronics, Samsung Electronics Australia said: “Over the last few years, we’ve spent more time in our homes than ever before and for many, they’ve become our sanctuaries. People are enjoying the ability to socialise in the comfort of their own home but are also looking for ways to take their hosting and entertainment experience up a notch or two. The launch of our Sound Tower range and entry into the Party Audio category expands our already impressive range of audio products.


“We’re confident that Sound Tower is going to be a hit with our customers who love creating the right ambience and audio experience when entertaining friends and family.”


Key features of the Sound Tower range include:


  • Bi-directional sound – Experience a wide sound stage for room-filling sound that delivers music for a wall-to-wall experience.
  • High power – With 1700W of output, the ST90B offers an unbelievably explosive sound and hair-raising experience to bring the party to life.
  • Built-in battery – The ST50B has an embedded large-capacity battery that lasts for up to 18 hours[4] with an LED indicator for battery status so the music never has to stop while on the go.
  • Party lights+ – Impressive lighting effects with more than 100 LED lights and various lighting modes that can be personalised to the tunes according to the mood preferred. Effects can be adjusted using the dedicated Samsung Sound Tower (Giga Party Audio)[5] Light modes include Dance, Party, Star, ThunderBolt, Ambient.


For more information on Samsung’s Sound Tower series, please visit:


Notes to Editors:


  • Sound Tower MX-ST90B/XY: Available in August, the ST90B features 1700W of power with four woofers and two tweeters. It also includes built-in wheels, two microphone jacks and two USB ports for the recommended retail price $1499.
  • Sound Tower MX-ST50B/XY: Available in July, the ST50B features a microphone jack and up to 18 hours of battery life with the recommended retail price $699.
  • Sound Tower MX-ST40B/XY: Available in July, the ST40B offers up to 12 hours of battery life and Bass booster with the recommended retail price starting at $599.


[1] The Sound Tower series is sold exclusively in selected Harvey Norman stores – to find stockists please visit

[2] Only MX-ST90B goes up to 1700W.

[3] Protection from water conditions based on IPX5 standard. Can resist a sustained low-pressure water jet spray, projected by a nozzle (6.3mm (0.25 in)) against enclosure from any direction.

[4] Tested with Party Lights+ off and at volume level of STB vol 37. Time required for full charging: ST50B 3h 3min.

[5] Requires a Wi-Fi, Bluetooth or other wireless network connection. The Samsung Sound Tower (Giga Party Audio) app is compatible with Android devices running Android OS 6.0 or later, and Apple devices running iOS 10.0 or later.

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