Samsung Celebrates a Decade of Leadership in the Global Soundbar Market

Samsung Electronics has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 through 2023, according to the annual report from Futuresource Consulting[1]. The latest data, released on February 29, highlights Samsung’s continuous market leadership, with a 20.3% market share (on a unit basis) and an 18.8% contribution to the industry’s sales volume in 2023.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony[2] and SpaceFit Sound[3] have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and Home Theater Review giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound[4] and an upgraded Q-Symphony feature[5]. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro[6] with customised audio calibration, for an immersive experience in virtually any space, while HDMI 2.1[7] and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com/au/.

[1] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[2] Samsung Q-Symphony is compatible with all 2021-2024 Samsung TVs (excluding The Serif & The Sero). Sound effects may vary depending on environmental characteristics (including ceiling). Compared to 2023 Q-Symphony

[3] SpaceFit Sound is compatible with 2021 -2024 QLED Q70 TVs and above. Sound effects and performance may vary depending on environmental characteristics (including ceiling).

[4] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2024 Samsung TVs (excluding The Frame 32″). Mains power connection required. Sound effects may vary depending on environmental characteristics (including ceiling).

[5] Compared to 2023 Q-Symphony.

[6] Sound effects and performance may vary depending on environmental characteristics (including ceiling). SpaceFit Sound is compatible with 2021 -2024 QLED Q70 TVs and above

[7] TV must support HDMI eARC.