Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’

January 12, 2024
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Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘Open always wins’ and the brand’s Paris 2024 program to life

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today announced its official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins.’ The message articulates Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. It will serve as the heart of Samsung’s Paris 2024 program and will be brought to life in its various activations leading up to and during the Games, and through the remarkable athlete ambassadors of Team Samsung Galaxy, who were also announced today.


“Samsung has championed the Olympic spirit and has been enabling meaningful connection since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”


Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.


“Samsung has been elevating the Olympic and Paralympic Games experience and supporting athletes for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”


Team Samsung Galaxy for Paris 2024

For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl[1] Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min with more to be named. It features several athletes from some of the Games’ newest sports skateboarding, surfing, and breaking which, like Samsung, share core values of open-mindedness and self-expression.


“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”


The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Yeri Kim, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.


Madison de Rozario said: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”


Jack Robinson: “I’m most excited about the new opportunity of being part of this family of athletes and inspiring each other. Sport brings us all together and that’s what brings the best out of people, so I’m looking forward to going to the Games.”


Johanne Defay said: “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that’s a form of open-mindedness.”


Jagger Eaton said: “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.”


More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.



[1] ‘B-girl’ refers to a female breakdancer.

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