Samsung Electronics Australia announces Australian launch and ambassadorship for new built-in cooking range

Samsung Electronics Australia has today announced the local roll-out of its highly anticipated, state-of-the-art built-in cooking range, which will be available from October. To mark the launch, Andy Allen, Australian chef and restauranteur, has partnered with Samsung as its exclusive Cooking ambassador.

The robust line-up, featuring ovens, cooktops, rangehoods and dishwashers, takes inspiration from a growing interest in appliances that take the guesswork out of cooking and meal preparation, with roughly 66 per cent of Australians cooking more at home and eating out less to save money.[1] Much of the range will form part of the growing BESPOKE portfolio, further facilitating Australians’ the option of stylish and unique looks.

Powered by Samsung’s SmartThings connectivity to support the changing dynamic of Australian homes, the new built-in cooking range gives Australians an opportunity to level up their cooking experience through innovative features that simplify meal prep using advanced technology and AI.

“We’re thrilled to bring further innovation to the kitchen, and for many, the heart of the home with Samsung’s new Cooking range. As Australians increasingly seek time-efficiencies, our aim is to continually evolve to meet consumers’ changing needs, by having multiple touchpoints within the home. With the launch of Samsung Cooking, we’re proud to facilitate a one brand connected home experience in Australia, and with that, play a role in redefining culinary exploration as Australians embrace the digital chef era,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia.

“At Samsung, we’re excited to partner with Andy Allen, who has diverse experience in cooking and hospitality, together we can showcase the numerous ways Samsung technology can transform the end-to-end cooking experience. From remote monitoring and cooking through to recipe recommendation and meal planning, Australian households are set to experience culinary innovation with AI technology.”

Key Samsung Cooking range features will include:

• Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, cooktop and range hood from their smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch.
• AI Pro Cooking: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media.
• Dual Cook Flex: Some oven models will include two compartments that can be set to two different temperatures, as well as when multi-cooking a flexible door means one zone can be checked without interrupting the other – providing both time and energy efficiencies (when only using the top half).
• Samsung Food: Also available from today, Samsung will launch Samsung Food, a personalised, AI-powered food and recipe app, to support Australians plan their weekly meals. Samsung Food will offer more than 160,000 recipes, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances and access to guided cooking experiences[2].                                                                                                                                                                                                                                                                                                                                                                                                                            Samsung Food also comes with a Personalised Recipe function, enabling the apps Food AI to update a saved recipe to cater to specific dietary requirements. Users can convert a recipe into a vegan or vegetarian version, or convert a recipe to fit their preferred nutritional needs, or even include ingredients that that they may already have in the pantry. Australians will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or the skill level of specific recipes.

Andy Allen, chef, cooking judge and newly appointed Samsung Cooking ambassador said he is looking forward to exploring fresh culinary experiences with the advent of Samsung Cooking.

“I’m absolutely thrilled to be partnering with Samsung as it celebrates a milestone that marks entering this new culinary frontier – as a chef and a lover of cooking, it’s really exciting for me personally to become a part of this” said Andy Allen, Samsung’s Cooking Ambassador.

“The kitchen is pretty special to me; it launched my career and is also the hub of my home. My passion for cooking knows no bounds, whether it’s creating new dishes for the Three Blue Ducks,  or cooking meals at home – I’m very excited to see Samsung Cooking come to life and offer Australians the opportunity to try something new in the kitchen using Samsung’s thoughtful technology.”

The Samsung built-in cooking range will be available from 29 October 2023 across Samsung.com/au and select retail partner stores including Harvey Norman and The Good Guys.

[1] Nature market research: Are you doing any of the following in the interest of saving money?​ Total Sample 2023 (n=1,005)

[2] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.