Samsung Electronics Australia announces new Built-In Cooking range launches in-store

October 31, 2023

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New research from Samsung reveals Australians are spending around 260 hours per year cooking and are seeking smarter ways to do it

Samsung Electronics Australia is further empowering Australians to cook with ease as its new state-of-the-art built-in cooking range becomes available today.

The robust line-up features ovens, cooktops, dishwashers and range hoods that work together seamlessly via Samsung’s SmartThings[1] app to make the cooking journey simpler and more intelligent, enabling Australians to save time in the kitchen and spend it where it matters most. [2]

To mark the launch, Samsung Electronics Australia has unveiled almost half (43%) of Australians are cooking at home more than they used to. Increased time in the kitchen means Australians are spending around 260 hours per year cooking, putting the need for intelligent and easy-to-use technology front of mind. [3]

An intelligent based cooking experience with AI

With advanced technology and AI, and increased usability[4], the range is designed to help boost confidence among home chefs. Combining powerful intelligence with innovative cooking technologies, the new range is set to help Australians prepare meals like a master chef. Great news for the 45% of Australians who are seeking to take their culinary skills to new heights.[5]

Samsung SmartThings brings better connectivity to the kitchen

Powered by Samsung’s SmartThings[6], the built-in-cooking range is complete with Wi-Fi connectivity to give Australians control and accuracy over their mealtime creations, further empowering the 7 in 10 Australians who already use technology whilst cooking in the kitchen.[7] Users can remotely monitor and control their compatible oven, cooktop, and range hood from their smartphone at the touch of a button, to ensure each meal is prepared as intended.

Working in conjunction with SmartThings, the oven’s integrated AI camera can also detect if food is burning and sends a notification to the user’s phone, offering them the option to turn down the temperature, or turn off the heat completely. A feature that will appeal to the 4 in 5 Australians who admitted the most common mistakes made when cooking is overcooking (43%) and burning food (32%). [8]

Built-in line simplifies cooking at home

In addition to mistakes made in the kitchen, a lack of time was the reason that almost half of Australians (46%) don’t cook at home. With 95% admitting to starting the week with the best intentions of cooking, but lost enthusiasm past Monday. In fact, 1 in 4 confessed to impulsively opting for the convenience of food delivery, despite planning to cook at home.[9]

Sasha Botha, Head of Home Appliance, Samsung Electronics Australia said, “Australians are spending more time at home than ever, yet our research shows that many don’t have the time to spend honing their cooking skills. We’re thrilled to launch Built-In Cooking that uses AI innovation to simplify the cooking experience and ultimately bring meaningful innovation to Australian homes.

Through the integration of SmartThings, Samsung offers another level of value and convenience to streamline the cooking process. Whether it be scheduling your cooking to suit your routine, or watching your dinner cook from the palm of your hand, the new range will offer Australians more freedom to invest their time in what matters most to them.”

The built-in cooking range will form part of Samsung’s growing Bespoke range, further facilitating stylish and unique looks in Australians’ kitchens.

Key Samsung Cooking range features include:

Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, cooktop and range hood from their smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch.
AI Pro Cooking[10]: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media.
Dual Cook Flex: Selected oven models will include two compartments that can be set to two different temperatures, as well as when multi-cooking a flexible door means one zone can be checked without interrupting the other – providing both time and energy efficiencies (when only using the top half).

Samsung’s state-of-the-art built-in cooking range is available now from Samsung.com/au and select Harvey Norman and The Good Guys stores.

[1] Each compatible device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

[2] The following models are not available for purchase in Australia until late December 2023: NZ85C6058KK/SA, NZ64B6058KK/SA, NZ63B5046FK/SA.

[3] According to research commissioned by Samsung Electronics Australia and conducted by Nature in