Samsung Electronics Celebrates 80 Wins at iF Design Awards 2023

• Received one Gold Award for designs that offer customisable experiences for different lifestyles
• Awarded 80 trophies across nine categories ranging from product to user experience (UX) design for TVs, home appliances, smartphones, and other devices

Samsung Electronics Co., Ltd. has received a total of 80 awards at the International Forum (iF) Design Awards 2023, a prestigious German international design competition. Included among the honours was a Gold Award for Samsung’s Bespoke Infinite Line refrigerator and kitchen appliances[1].

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX), and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognises Design That Offers Customised Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator which comes in a choice of fridge, freezer, or wine cellar models and features a timelessly contemporary modular design that can seamlessly blend into virtually any interior[2]. With simple lines, high-quality materials and features that help maximise convenience and streamline food storage, the Bespoke Infinite Line can add lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that has improved dent resistance performance (as compared with stainless steel) and allows marks and stains to be easily wiped away[3]. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomise the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen[4]; the Bespoke Jet™, a cordless stick vacuum with an all-in-one Clean Station™; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers customisation experiences by allowing users to design a device that is uniquely theirs.

[1] The Bespoke Infinite Line refrigerator is available globally, but is not currently available in Australia. Availability of other products may vary by region.

[2] The Bespoke Infinite Line refrigerator is available globally, but is not currently available in Australia. Availability of other products may vary by region.

[3] Based on internal tests only.

[4] As of launch – 27 September 2022.