Samsung Electronics Introduces New Bora Purple Shade to Galaxy S22 Lineup

Bora Purple’s latest addition to the Galaxy’s signature style is designed to evoke joy, spark creativity and embrace individuality

Samsung Electronics has announced the availability of its newest shade: Bora Purple, in the Galaxy S22 range. Going hand-in-hand with Galaxy’s philosophy, the flagship Galaxy S22 series power creativity and self-expression with dynamic cameras to make every moment epic. The devices are available for pre-order from now until August 10, 2022, and on sale August 11, 2022. Customers who pre-order from now until August 10 will also receive a pair of Galaxy Buds2 in purple, valued at $219, as a gift with purchase.

Every colour has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling colour, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive, embracing diversity.

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness. Purple has been a hallmark of Galaxy’s signature style with the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3.

“Bora” is the Korean word for purple and the bright and eye-catching Bora Purple Galaxy S22 was designed to evoke joy, spark creativity and embrace individuality. From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways – as they have through Samsung’s palette.

▲ Samsung Galaxy S22 in Bora Purple

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

Pricing & Availability

Current availability for the Galaxy S22 lineup, including the new Bora Purple, is as follows:

The Galaxy S22 in Bora Purple is available to pre-order now until August 10 and will include a pair of Galaxy Buds2 in purple as a gift with purchase. The Galaxy S22 in Bora Purple will be available on sale in Australia from August 11. For more information, visit Samsung.com.