Samsung Electronics Launches 2024 Neo QLED, MICRO LED, OLED and Lifestyle Displays To Spark the AI Screen Era and New Ways of Life

January 8, 2024
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Neo QLED 8K takes Samsung’s picture and sound quality to a whole new level with new NQ8 AI Gen3 Processor

More capable processors in Neo QLED 4K, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience

Lifestyle lineup adds the Music Frame customisable speaker and The Premiere 8K


Samsung Electronics Co., Ltd. today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality[1], the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.


“Now that we are living in a hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”


Double the AI Performance for Enhanced Neo QLED 8K Picture Quality


Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services[2]. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a faster neural processing unit (NPU) than that of its predecessor. The processor powers incredible AI upscaling, allowing consumers to enjoy even low-resolution and low-frame rate content upscaled to 8K resolution[3]. Thanks to this advanced processor, the 2024 lineup is equipped with incredible performance upgrades[4].


The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:


  • 8K AI Upscaling Pro:[5] Leverages NQ8 AI Gen3 for 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
  • AI Motion Enhancer Pro: helps solve common issues in sporting contents — such as ball distortion — by streaming high-resolution sports matches through this feature[6] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
  • Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images can appear more lifelike and three-dimensional.
  • Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth[7], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.


The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

  • 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a Q-symphony compatible TV or projector for perfect audio synchronisation across shows, movies, and playlists. It’s a technology that perfectly synchronises TV with Samsung wireless speakers or soundbar.
  • Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.


2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalised recommendations and a more customised overall experience.


  • Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.


Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:


  • Workout Tracker: This free service[9] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
  • TechnoGym[10]: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
  • F45[11]Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.
  • FlexIt[12]: Live one-on-one sessions with top fitness and wellness professionals
  • Tail[13]: Provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.
  • Multi Control[14]: Allows efficient work from home by giving users control of all their screens — including compatible TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.


The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favorite content on Samsung 2024 Neo QLED than ever before.


  • Audio Subtitle: An inventive that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
  • Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from a compatible smartphone.
  • Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies and games without the need for wearable hardware. With AI techhnology dynamically outlining the edges of on-screen elements and rebalance colours, the feature enables users with low vision to see people and objects with further ease[15]. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.


MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that helps to eliminate seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.


Touting a modular design that allows users to personalise the shape, size and ratio of screens to fit virtually any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an effective process, allowing LED chip operation circuits to be directly deposited on the glass, helping to alleviate the loss of brightness that users may experience with conventional LED displays.


Offering Wider OLED Lineups To Meet Consumer Preferences


Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video, offering deep and rich blacks as well as AI-enhanced colour


The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deep blacks and accurate colours. , so gamers can enjoy seamless motion and crystal-clear action on their screens.


New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customisation and personalisation, as seen below:


  • The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks each month.[18]
  • The Premiere 8K Projector: The Premiere 8K now offers wireless connectivity removing the need for cables[19], this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
  • The Freestyle 2nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle (2023) devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches[20].


New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.


  • Music Frame: This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a compatible Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, the design-centric Music Frame provides high-quality sound with a premium aesthetic.
  • HW-Q990D: This soundbar delivers an 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content. sound experience with True Dolby Atmos® sound at 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
  • HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into virtually any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 


Samsung’s 2024 TV lineup promises a seamless fusion of incredible technology and user-centric design, setting the stage for personalised, immersive experiences that can redefine the way people live and engage with their devices.


[1] Compared to the previous generation of devices.

[2] Third party subscriptions are required.

[3] Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[4] Compared to 2023 generation.

[5] QN900D only. 8K AI Upscaling for other models. The picture and sound quality of upscaled content will vary depending on the quality and resolution of source content.

[6] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[7] 12.9mm in depth only applies to 65’’ QN900D.

[8] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[9] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[10] The availability of TechnoGym in Australia is yet to be confirmed.

[11] The availability of the F45 program in Australia is yet to be confirmed.

[12] The availability of the FlexIt in Australia is yet to be confirmed.

[13] The availability of Dr Tail is yet to be confirmed.

[14] The availability of Multi control in Australia is yet to be confirmed.

[15] Compared to Samsung TV’s without Relumino Together Mode Feature.

[16] Size and model availability of 2024 OLED may vary by country.

[17] 144Hz refresh rate requires compatible PC supporting 4K resolution, 144hz motion rate and Variable Refresh Rate. TV supports up to 120Hz native refresh rate.

[18] Additional artworks available for purchase or via subscription. Internet connection required and data usage charges may apply.

[19] Mains power connection is required for operation.

[20] Requires 2 x units of The Freestyle 2023. Both the two projectors and your mobile phone must be connected to the same Wi-Fi network. Requires SmartThings. Feature currently supports image content only on Galaxy and iOS devices. Video content is unsupported on iOS devices and requires future software updates on Galaxy devices (to be released at a future date) to support both image and video content. When using this feature it is recommended to view with a minimum of 130” inches.

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