Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value

Samsung was recognised for its AI leadership and enhanced connected experiences

Samsung Electronics Co., Ltd. has  announced it has been recognised by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and in 2024 it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.[1]

According to Interbrand, the significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth[2] over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Company Recognised for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a sustainable future.

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading the mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that help simplify consumers daily lives.

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand and — with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9^th Gen V-NAND, Exynos SoC, high resolution image sensor— is proactively addressing server and on-device AI needs.

As for brand strategy, the company has been recognised for delivering consistent brand values and building authentic relationships with customers.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
• Elevating the new Galaxy AI experience with the unique Galaxy Z Fold6 and Z Flip6 foldable range
• Strengthening leadership in the health AI with the release of the Galaxy Ring and new Galaxy Watch series

Networks

• Strengthening leadership in virtualised Radio Access Network (vRAN) and Open RAN
• Leading the technical standardisation of 6G
• Consistently innovating technologies to support various 5G use cases, including streaming and gaming
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in the TV for 18 years[3] and soundbar for 10 years[4].
• Consistently innovating with products like AI TVs, MICRO LED displays, and the Music Frame
• Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
• Positioning itself as a core gaming partner through various partnerships
• Strengthening security and privacy through Samsung Knox

 Home Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing customer-centered value and experience through Bespoke AI appliances
• Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
• Offering benefits — such as energy monitoring through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor

• Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9^th Gen V-NAND as well as solidifying market leadership for the AI era
• Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimised for the development of autonomous vehicles
• Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognised for its credibility.

[1] Source: https://interbrand.com/best-global-brands/samsung/.

[2] Based on brand value ($), 2020 = $62,289 $m, 2024 = $100,600 $m. Source: https://interbrand.com/best-global-brands/samsung/.

[3] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[4] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis.