Samsung Electronics Returns to Vivid Sydney with Renewed Partnership

Samsung Electronics Australia has today announced it is returning as a Major Partner to the southern hemisphere’s leading multi-arts festival, Vivid Sydney, combining ground-breaking technology with dazzling art design to captivate and inspire festivalgoers.

After a five year hiatus, Samsung is marking its return to the festival with an interactive installation inspired by Galaxy AI, first unveiled on Samsung’s record-breaking Galaxy S24 series earlier this year. Samsung is renewing this incredible partnership to push the boundaries of visual storytelling with market-leading innovation.

“This will be the third time that Samsung has activated at Vivid Sydney and we are thrilled to once again partner with an event that so aptly showcases the dynamic relationship between technology and creative expression,” said Eric Chou, Head of Mobile Experience at Samsung Australia. “Our presence at the festival this year isn’t just about showcasing advanced technology like Galaxy AI, which empowers users to unleash their creativity and productivity in new ways and enables barrier-free communication – it’s about creating interactive and memorable experiences that bring people together. We anticipate that our activation will reach hundreds of thousands of visitors, providing them a glimpse into the future of mobile technology and social connection.”

Vivid Sydney Festival Director, Gill Minervini, said the festival is delighted to renew its partnership with Samsung. “The support from our sponsors is essential to bringing Vivid Sydney to life and creating a truly unforgettable experience for festivalgoers. Thanks to our partners, we have raised the bar on the scale of the festival to showcase the vibrancy and creativity of Sydney. We can’t wait for audiences to experience all that Vivid Sydney has to offer this year.”

Samsung’s previous installations at Vivid Sydney have set a high standard, becoming must-see attractions that have been embraced by festivalgoers. Its first activation – called The Night Reimagined – saw an epic two-story labyrinth set up on the forecourt of the Sydney Opera House, showcasing photography features and allowing users to create an AR emoji that could be projected on Luna Park Sydney’s iconic face.

Its second year at the festival saw two large-scale activations transform over 3,000 square meters of Circular Quay’s First Fleet Park into an “Electric Playground” and “Samsung Galaxy Studio”, offering uniquely sharable experiences.

The experience at this year’s event, which has been created in partnership with global creative agency Amplify, will give attendees an even more enchanting experience, with a fully immersive and thought-provoking light display, inspired by Galaxy AI.

Vivid Sydney will run from Friday 24 May to Saturday 15 June 2024. Plan your Vivid Sydney trip now at vividsydney.com