Samsung Electronics Showcases Connected Lifestyle and New Built-in Lineup at EuroCucina 2024

April 18, 2024
Share open/close
URL copied.

With a focus on seamless connectivity across appliances and as well as innovative new products, Samsung is demonstrating the improvements it bring to customers’ lifestyles


Samsung Electronics Co., Ltd. announced the showcase of its new premium kitchen and lifestyle range as part of a continued drive for a connected home life at EuroCucina 2024. The event, held in Milan, is one of the largest international kitchen events and takes place from 16th to 21th April at Rho Fiera Milano. Samsung will use the event to display how connectivity among multiple appliances — as well as the innovative features of new built-in products — can change everyday home life.


“I’m excited to show attendees what we’ve created at EuroCucina, following ‘Welcome to BESPOKE AI’ global launch two weeks ago,” said Moohyung Lee, EVP and Head of the Customer Experience Team, Digital Appliances (DA) Business at Samsung Electronics. “We believe that connectivity between appliances will elevate consumers’ lives to a new level. Moreover we also want customers to find the diverse features of new built-in products helpful to their daily life. I hope visitors at the booth enjoy these new changes Samsung brings to EuroCucina.”


Samsung’s booth at EuroCucina invites visitors to main zones which consist of the Bespoke AI[1] Built-in Kitchen, recently rolled-out in Australia. Also on display is the Premium Built-in-Kitchen, where three new built-in products will be unveiled for European lifestyles, and are packed with new innovative features.



The Expansion of the Connectivity Across Appliances

The journey at Samsung’s booth starts with the Bespoke AI[2] zone which demonstrates the expansion of the connectivity[3]. It includes the experience of connectivity existing not only in the kitchen, but also in the rest of the home, assisting users’ life to be simple and intuitive, less user input required at home.


The most important part is that the screens enable the appliances to connect with and control other devices, letting users enjoy heightened convenience through the SmartThings ecosystem.


For example, they feature SmartThings 3D Map View, a three-dimensional perspective of the home that locates connected Samsung appliances throughout the house. It streamlines operations such as turning off connected devices and checking their energy usage.


Various scenarios to the real life are ready at the zone as well. In a specific mode like SmartThings Energy Away mode, SmartThings can automatically power off the chosen, specific appliances and devices when users are out of home. Moreover it also introduces energy saving solutions based on SmartThings Energy.


The experience can make users do less while living with more possibilities. Through Calm Onboarding, Samsung lets users’ journey to SmartThings ecosystem more fluent from the beginning.



Built-in Products Cater to Diverse Lifestyles

Across the globe, including Australia, Samsung has further strengthened its brand position by launching built-in models including dishwashers, induction cooktops and ovens, as well as by introducing innovative features such as AI Pro Cooking. They feature AI-applied capabilities and upgraded functionality and provide consumers with great flexibility when configuring their built-in kitchens. The new European-only products include the Built-in Wide Bottom Mount Freezer (BRB6500D), the Anyplace Induction, which was shown at ‘Welcome to BESPOKE AI’ global launch.



Quality and Collaboration Now and Into the Future

Samsung is endeavoring to keep the quality of products and to ensure better outcomes. As such, it has been developing technologies to bring this commitment to the product features such as the Less Microfiber™ Filter and Cycle, helping to capture microfibers in the water drained from the washing machine[4].


As a part of its continued actions, Samsung showcases its latest efforts to the visitors at EuroCucina 2024. In particular, the company focused on the collaborations utilising SmartThings Energy. Samsung has actively participated in projects that aim to create a Net Zero Home eventually. SmartThings Energy integrates these projects to provide a consolidated control and monitoring of home energy use. It can also synchronise to a program like Demand Response[5] (DR), by automatically adjusting connected appliances’ mode when the DR event is triggered. Samsung is committed to expanding its collaborations across the globe to help customers make progress on the path to an energy-efficient lifestyle.


Five Unique Spaces Bring EssentialInnovativeHarmonious to Life

The showcase at EuroCucina also takes places in the midst of Milan Design Week’s Fuorisalone 2024[6] from April 16 to 21, where Samsung is also displaying its Newfound Equilibrium” exhibition. The exhibit is located at Le Cavallerizze, in the prestigious Leonardo da Vinci National Museum of Science and Technology in Milan, Italy. At the event, Samsung’s Corporate Design Center’s exhibition, “Newfound Equilibrium,” will showcase Samsung’s user-centered design philosophy, “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.” A multi-sensory, experience with aim to inspire vision for a better future that encompasses the balance between people and technology. To make an impact on attendees, the exhibit will feature media art that awakens the senses — particularly sight, hearing and smell.


[1] AI based features available on select appliances.

[2] AI based features available on select appliances.

[3] Appliances must be connected with SmartThings and registered under the same Samsung account.

[4] Tested at Ocean Wise Plastics Lab on the WW90T734DWH Samsung washing machine model (using a Synthetic cycle, approximately 2kg load of synthetic textile laundry with no detergent, at 40℃, wash rate of 50 revolutions per minute (RPM), motor operation rate of 82% and a spin RPM of 1200). The 98% amount was calculated by filtering drain water which passed through the Less Microfiber™ Filter through a 50um stainless steel filter, and comparing it against drain water from a wash cycle without the filter installed. Actual results may vary, depending on the wash cycle, type of detergent and laundry materials.

[5] Demand Response (DR) is a program that provides several forms of incentives to customers who shift their electricity demand during peak hours.

[6] Fuorisalone is the set of events held in different areas of Milan during Milan Design Week.

Products > Home Appliances

Press Resources > Press Releases

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More