Samsung Electronics Unveils Galaxy Z Flip5 Retro to Celebrate a Legacy of Innovation

October 30, 2023
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Samsung Electronics pays homage to the innovative design and features of SGH-E700 with the release of Galaxy Z Flip5 Retro, marking 20 years of technical advancement


Samsung Electronics Co., Ltd. today announced that it is set to release the Galaxy Z Flip5 Retro — a limited edition phone that embodies Samsung’s legacy of innovation — from November 1 in Korea, the UK, Germany, Spain and Australia, and on November 2 in France.


The Galaxy Z Flip5 Retro draws inspiration from the SGH-E700, a product that captured the market’s imagination with its exceptional design and performance 20 years ago in 2003. At that time, the SGH-E700 was a ground-breaking mobile phone, being Samsung’s first to feature a built-in antenna. This innovation, coupled with the phone’s widespread popularity, played a pivotal role in advancing Samsung’s position in the mobile phone industry.


Now, Samsung plans to engage its customers by showcasing its history of innovation, spanning from its founding to the present day, with the classic SGH-E700 and the new Galaxy Z Flip5 serving as representative examples.


Samsung Electronics has provided innovative mobile phones in the market for decades. In addition to the SGH-E700, the company has launched a series of other revolutionary mobile products, starting with the MP3 phone SPH-M2500 in 1999. This was followed by the watch phone SPH-WP10, the TV phone SCH-M220 and the camera phone SCH-V200. Each product earned acclaim for its innovative new features that pushed the boundaries of what was possible at that time.


The Galaxy Z Flip5 Retro skilfully implements various distinctive features of the SGH-E700, such as the combination of indigo blue and silver colours, a UX design reinterpretation of 2000s pixel graphics and an exclusive animation on the Flex Window that portrays a cityscape with a touch of nostalgia.


The unique package includes three Flipsuit cards featuring logos from different eras of Samsung’s history, a Flipsuit case and a collector card engraved with a unique serial number that will add to the product’s collectible value for purchasing customers.



The Galaxy Z Flip5 Retro will be available in limited quantities in Korea, the UK, France, Germany, Spain and Australia. Consumers in these select countries can purchase this iconic device exclusively through Samsung’s official website,[i]

[i] Available while stocks last on

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