Samsung honoured with five accolades at Australia’s Good Design Awards

 Samsung Electronics Australia has been awarded five accolades at the 62^nd annual Good Design Awards for products of outstanding design and innovation that improve the lives of Australians – including two products receiving the prestigious Good Design Award Gold Accolade.

The awards recognised a range of Samsung’s home appliance products including the Samsung AirDresser, Samsung 2-door Family Hub^TM and Samsung Wind-Free Geo Split System each receiving a Good Design Award Winner Accolade. While the Samsung Jet^TM 90 with Clean Station^TM and Samsung Air Purifier (AX9500 model) were also awarded the prestigious Good Design Awards Gold Accolade, awarded to entries that have not only met the high criteria set by Good Design Australia, but exceed them.

“When looking for a new appliance, design elements are equally as important as the product functionality. We always strive to create products that make a meaningful difference for consumers through the functional and design benefits they deliver. We’re proud to see a selection of our products, across a variety of categories including the Air Purifier and AirDresser recognised by the most prestigious design awards in Australia,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia.

On Samsung’s winning products, the Good Design Awards Jury said:

Samsung Air Purifier (AX9500)                                                                         

 “A relevant and stylish solution to a much needed product. The visual language is reminiscent of high-end audio speakers and blend well into any modern home interior. Removing a very impressive 99.97% of fine dust and harmful gases from a room, this innovative design combines clever technology with good design to deliver a much-needed product, particularly in today’s challenging circumstances where health and hygiene are paramount. Its easy stackable design means it can grow with the space or size of family by simply adding additional units to it, without taking up too much space.”

Samsung Jet 90
“A refined and stylish design with a highly usable set of features. The five-layered HEPA filtration and dust disposal unit called the Clean Station are unique to market.  It also features a range of accessories to suit all areas of the home along with an ergonomically-designed telescopic wand to help get into those hard-to-reach spaces. Lastly, the self-standing unit makes it easy to store away once you are done with it. ”

Samsung Family Hub 5.0

“An attractive and well made refrigerator, offering a clean and simple interior with a high degree of functionality. Smart fridges have come along way and this is no exception. The facade is faultless with an elegant resolution of finishes and design details. This will blend in with the most architectural of kitchens and yet is easy to use with features like phone or TV mirroring, food reminders, recipe searches or even playing music and making phone calls while spending time in the kitchen.”

Samsung AirDresser                                                                                                                                                                                       

“Pushing the boundaries in clothes storage, sanitisation and de-creasing through the multi-purpose application of steam. The styling is very minimalist but appropriate for its market. The jury could see it appealing to the luxury residential, hotel or business and travel markets.”

Samsung Wind-Free Geo Split System

“A simple design with a powerful set of features that has been executed perfectly. In a time when people are more concerned about the impacts of allergens, viruses and bacteria in our air, the Samsung Wind-Free Geo Split System is a great product. ”

The winners of Australia’s peak industry design awards were announced online during the 2020 Good Design Week.

“Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020,” said Dr. Brandon Gien, CEO of Good Design Australia, “Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world”.

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.