Samsung honoured with five awards at Canstar Blue’s Innovation Excellence Awards

August 17, 2021
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Samsung Electronics Australia has been awarded five accolades in this year’s Canstar Blue Innovation Excellence Awards for products of outstanding innovation that improve the lives of Australians.


The awards recognised a range of Samsung’s home appliance and audio-visual products including the Family Hub 5.0 (Kitchen Appliances Award), Smart AI Washing Machine (Laundry Appliances Award), GEO Wind-FreeTM Split System Air Conditioner (Heating & Cooling Award), Neo QLED 8K TV (Home Entertainment) The Terrace Outdoor TV (Outdoor Entertainment) across five out of six categories.


“We’re proud to see a selection of our products, across a variety of categories recognised by Canstar Blue,” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Electronics Australia.


“As our daily routines continue to change, we want to make sure that there is meaningful technology at every step to make Australians’ lives easier. It’s a tremendous result to be awarded for outstanding innovation for products that we use all over our homes from the laundry, to indoor and outdoor entertaining,” continued Mr Senior.


Canstar Blue’s Innovation Excellence Awards involve a sophisticated rating methodology, unique to Canstar Blue, which compares submissions received from home appliance and consumer electronics brands that have innovated to bring an outstanding product or feature to market.


The winners have been scored based on whether their product is unique and how disruptive or new it is to the category, with the addition of the overall ‘wow’ factor. The awards also evaluate the affordability and ease of use of each submission, to measure the impact these innovative products have on consumers’ everyday lives.


“Samsung is renowned globally as a leading brand for cutting-edge technology, and to see it win not one but five outstanding innovation awards for appliances and electronics is a testament to its calibre in this very competitive market,” said Megan Birot, Home & Lifestyle Editor, Canstar Blue Australia.


“The judges noted particularly Samsung’s reliability and consistency in creating products that truly impact, help and bedazzle Aussie consumers,” continued Ms Birot.


The winners of Australia’s industry innovation awards were announced online on Wednesday 30 June and attracted a record number of submissions from brands.

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