Samsung Honoured with Multiple Accolades at Australia’s 2023 Good Design Awards

September 11, 2023
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Industry leader continues success, taking home four esteemed awards, including one prestigious “Good Design Award Gold”


Samsung Electronics Co., Ltd. has today received recognition for four of its products across its consumer electronics and domestic appliances range at the 2023 Australian Good Design Awards.


The OLED TV 2023, BESPOKE AirDresser 2023 and BESPOKE Jet Bot AI+ Robot Vacuum have received the Good Design Award Winner accolade for demonstrating best practice design. Additionally, the BESPOKE AI™ Smart Washer with Less Microfibre Cycle was given the Good Design Award Gold accolade for surpassing the evaluation criteria and demonstrating design excellence within the Domestic Appliances category.


In its 65th year, the Australian Good Design Awards has a legacy of recognising, rewarding, and celebrating groundbreaking design and innovation, acknowledged as one of the most respected honours in the country.


“Samsung is delighted to have four of its innovations recognised at the 2023 Good Design Awards,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia. “We’re proud to offer Australians products that meet their ever-changing needs, as well as surpassing design expectations. These awards are especially significant to us given we consistently strive to bring meaningful innovation to Australian households.”


“Consumers expect more than just functionality from the products in their homes – they want technology solutions with a tangible impact and a connected home experience. We’re committed to developing cutting-edge technology that seamlessly blends innovation with design aesthetics to not only simplify, but enhance their day-to-day lives. It’s an honour to see our efforts acknowledged in creating domestic appliances and consumer electronics that supports the changing dynamic of Australian homes with the OLED TV 2023, BESPOKE AirDresser 2023, BESPOKE Jet Bot AI+ Robot Vacuum and BESPOKE AI™ Smart Washer with Less Microfibre Cycle.”


About Samsung’s winning products


Samsung OLED TV 2023 – Winner: Good Design Award (Consumer Electronics)


Samsung OLED TVs deliver bright pictures, vibrant colours and deep blacks to deliver incredible picture quality and viewing experiences with Samsung’s QD OLED pixels powered by Quantum Dot technology. Samsung is committed to delivering quality entertainment experiences by offering immersive audio and smart solutions all being displayed on its slim profile with just 11.2mm in depth.[1] The range offers integrated Smart Hub,[2] which brings together Entertainment, Gaming, Ambient options, and SmartThings. It also delivers access to Samsung TV Plus,[3] a free ad-supported TV and video-on-demand service that offers over 100 channels in Australia and thousands of shows and movies.[4]


Of the OLED TV 2023, the Good Design Award jury said: “The impeccable quality of the Samsung OLED TV 2023 is enhanced by additional smart features that provide user case simplification.”


Samsung BESPOKE AirDresser 2023 – Winner: Good Design Award (Domestic Appliances)


Pairing powerful and intuitive Wi-Fi enabled clothing care with an elegant crystal mirror-finish design, the 2023 BESPOKE AirDresser uses air and steam to gently remove up to 99.9% of germs, allergens and dust, refreshing and sanitising clothes between washes[5]


Of the BESPOKE AirDresser 2023, the Good Design Awards jury said: “Beautiful architectural and art design language. We commend its design.”


Samsung BESPOKE Jet Bot AI+ Robot Vacuum – Winner: Good Design Award (Domestic Appliances)


​​​Samsung’s BESPOKE Jet Bot AI+ is the ultimate robotic vacuuming solution for the modern Australian household. Featuring a beautifully sleek design and packed with incredible features, it provides a powerful home cleaning experience. With incredibly innovative features such as AI powered object recognition, 3D obstacle detection and SmartThings PetCare,[6] it provides capabilities that extend beyond robotic vacuums’ duties.


Of the BESPOKE Jet Bot AI+ Robot Vacuum, the Good Design Awards jury said: “The level of technology that is being built into our everyday devices is amazing, and this product is testament to that.”


Samsung BESPOKE AI™ Smart Washer with Less Microfibre Cycle – Winner: Good Design Award Gold Accolade (Domestic Appliances)


Samsung’s BESPOKE AI™ Smart Washer with Less Microfibre Cycle is the perfect blend of efficiency and innovation. Featuring an elegant and robust design, up to 18KG of internal capacity and innovative ​​features like AI Wash, BubbleWash™, Auto Dispense, and SmartThings compatibility, this washing machine offers a truly unique and powerful washing experience.


Of the BESPOKE AI™ Smart Washer with Less Microfibre Cycle, the Good Design Awards jury said: “The Samsung BESPOKE AI™ Smart Washer with Less Microfibre Cycle displays a very useful application of AI. We appreciate the great explanations and incremental innovation pushes.”


The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.


“To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality,” said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.


“Some of the Award-winning projects from this year’s Good Design Awards are truly ground-breaking. There are so many inspiring impact-led projects this year that have embraced the power of design as a problem-solving tool – their design stories deserve to be recognised and celebrated at the highest level. We are proud to continue the legacy of celebrating design, and designers making a positive impact on our world. The Good Design Awards showcase what true design excellence looks like, to inspire others to greatness – that’s exactly what these Awards are about.”


Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.


For more information on the 2023 Good Design Award winners, visit


Full details of the 2023 Good Design Award winners are available at


[1] Refers to S95C only.

[2] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription.

[3] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[4] Internet connection required. Available content subject to change.

[5] Based on independent testing by Intertek based on Samsung internal protocols. Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae and Enterococcus faecalis. Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Results provided to and interpreted by Intertek.

[6] The ability to recognise your pet may vary depending on the type of pet and living environment.

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