Samsung Launches Less Microfiber™ Filter to help capture microfibers released in a standard wash cycle

Easy to monitor and maintain, the Less Microfiber™ Filter can help capture up to 98%[1]of microfibers released during a standard wash cycle.

Samsung Electronics Co., Ltd. has announced the launch of the new Less Microfiber™ Filter, an external washing machine filter which can be used with select Samsung front load washing machines designed to help capture plastic microfibers released during a standard laundry wash cycle.

Convenience Every Day and at Every Stage of the Product Lifecycle

The filter’s blades can help capture microfibers, then redirect and compress these fibers to one side, meaning the filter only needs to be cleaned after approximately every 30 uses and the microfibers can be easily removed. The captured microfibers should be appropriately discarded as general waste and not washed away with water.

Sasha Botha, Head of Home Appliance, Samsung Electronics Australia said, “At Samsung, we’re committed to providing Australians with products and solutions that add further efficiencies to their days. Less Microfiber™ Filter not only raises awareness of a little known reality, but also provides an opportunity to inspire and enable consumers— since even the smallest steps could make a difference.”

By connecting with Samsung’s intelligent connectivity platform SmartThings, the filter can track how full it is from 0 to 100%, alerting users when cleaning or other troubleshooting is required via the SmartThings app[2].

Innovation for a Brighter Future

The development and launch of the Less Microfiber™ Filter are just the latest steps in Samsung’s journey.

Beyond the launch of the Less Microfiber™ Filter, Samsung will continue developing new technologies and products that makes life easier for customers everywhere and continue to work with partners to deliver tomorrow’s household solutions.

Pricing and Availability

The Samsung Less Microfiber Filter is available from 11 March nationwide on Samsung.com/au and at key retailers including JB Hi-Fi and Harvey Norman, with recommended retail pricing (RRP) of $299.00.

[1] Tested at Ocean Wise Plastics Lab on the WW90T734DWH Samsung washing machine model (using a Synthetic cycle, approximately 2kg load of synthetic textile laundry with no detergent, at 40℃, wash rate of 50 revolutions per minute (RPM), motor operation rate of 82% and a spin RPM of 1200). The 98% amount was calculated by filtering drain water which passed through the Less Microfiber™ Filter through a 50um stainless steel filter, and comparing it against drain water from a wash cycle without the filter installed. Actual results may vary, depending on the wash cycle, type of detergent and laundry materials.

[2] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.