Samsung opens inaugural Customer Service Store

Located in Macquarie Centre, Sydney has customer-centricity at its core, blended with an immersive shopping experience

Samsung Electronics Co., Ltd. today announce the opening of its inaugural Samsung Customer Service Store in Macquarie Centre, Sydney, NSW. The facility aims to showcase the latest technology and innovations from Samsung, providing an immersive shopping experience, alongside unparalleled customer service.

Muneeb Ekhlaque, Head of Customer Service at Samsung Electronics Australia said “We’re thrilled to evolve our customers’ experience through an innovative, new space which redefines our approach to care and service. At Samsung, we understand the value Australians place on their technology and products, and with our new Customer Service Store in Macquarie Centre, we hope to elevate customers’ shopping and service expectations. Anchored in empathy, discovery and innovation, our concept store addresses customers’ needs for personalised service, to both support with decision making, as well as trouble-shooting.

Considered Australia’s most trusted consumer products brand (Roy Morgan, December 2024), Samsung is committed to delivering exceptional products and customer service. The new concept store showcases a snapshot of the diverse, Samsung connected ecosystem, across self-discovery zones. Customer centricity is at the core, with consultation lounges equipped with advanced diagnostic tools to troubleshoot and provide timely complementary care and support as needed. To minimise device downtime, on-site repairs will be offered to customers, and backed by an authorised service centre, focused to provide a seamless customer journey with Samsung.

The Samsung Customer Service Store in Macquarie Centre is located on Level 4 of the Centre, at Herring Road &, Waterloo Rd, Macquarie Park, NSW.