Samsung Presents Galaxy AI Vision at MWC 2024 with Latest Products and Services

February 28, 2024
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Visitors to be offered powerful first-hand experiences across Galaxy S24 series, expanded product ecosystem and Samsung Connected Health, all powered by Galaxy AI.


Samsung Electronics Co., Ltd. will unleash new mobile experiences with Galaxy AI at Mobile World Congress 2024, which kicks off today in Barcelona, Spain. Visitors to the Samsung booth experience Galaxy AI hands-on across all Galaxy products, centered around Galaxy S24 series which leads the way into a new era of mobile AI, Galaxy AI.


“Our latest Galaxy products and innovations unlock the power of mobile AI to help empower users in their everyday lives to open up new possibilities,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At MWC this year, we’re excited to showcase Galaxy AI across our portfolio, including Galaxy S24 series, proving just how powerful these devices are in enabling a better, more intelligent and connected future.”




Introducing a New Era of Mobile AI

Samsung present the AI features of Galaxy S24 series that empower user’s communication and creativity, brought to life in everyday scenarios at the booth. This includes features such as Live Translate[3] powered by on-device AI for two-way, real-time translations of phone calls that defy language barriers for selected languages. Circle to Search with Google[4] enables quick and easy, more intuitive searching to make new discoveries with just a simple gesture. Also on show will be Note Assist[5], which simplifies and organises complex texts, as well as Generative Edit[6], which allows a user to freely resize or reposition subjects within photos for more creative freedom.


Samsung also organised a space where visitors check out the powerful camera performance of Galaxy S24 series. In the zone resembling a dim concert hall, close-up shots can be taken of small objects placed on stage to utilise the Nightography capabilities of Galaxy S24 series, upgraded to be more stable in low light thanks to Galaxy’s AI-based ProVisual Engine[7].


These Galaxy AI capabilities are soon to be expanded to existing Galaxy models, including Galaxy Z Fold5, Z Flip5 and Tab S9 series, as well as Galaxy S23 series and S23 FE[8]. Displayed at the Samsung booth, connectivity features on Galaxy devices will demonstrate how users can elevate productivity seamlessly, such as easy transfer and editing of photos and videos between Galaxy S24 and Galaxy Tab S9.


More Connected Wellness Experiences, Powered by AI

Samsung will be displaying its intelligent health lineup at MWC, offering users even more personalised and seamless health experiences with the transformative power of AI, across even more devices. As part of this portfolio, Galaxy Ring is being unveiled as a new health form factor that simplifies everyday wellness, supporting smarter and healthier living via a more connected digital wellness platform – Samsung Health.[9]


Samsung is also set to exhibit upcoming intelligent health features. For example, My Vitality Score[10] offers personalised health insights based on multiple factors including Sleep, Activity, Heart Rate and Heart Rate Variability, while Booster Card[11] helps make each day healthier by tracking predefined goals and delivering actionable insights. Visitors will be able to see the benefits of these features on Galaxy Watch6 series paired with Galaxy S24, prior to public availability later this year[12].


Leveraging Samsung’s SmartThings ecosystem, Samsung is showcasing how the home can be turned into a place for healthy living[13]. Control compatible connected lights to automatically turn off and on for a more optimal sleep[14] or set alerts as a reminder to take medicine. It also allows a user to track exercises and measure heart rate and calories burned in real-time while following a fitness video on a connected TV, all at the same time.


The Samsung Galaxy Experience booth at MWC 2024 is located in Hall 3 of the Fira Barcelona Gran Via.



[1] Certain Galaxy AI Features requires internet connection, Samsung and Google Account. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Availability of Intelligent Health and Galaxy Ring in Australia is yet to be announced.

[3] Network connection and Samsung Account required. Currently limited to select languages only. See website for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate.

[4]*Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Google SafeSearch filter applies..

[5] Samsung Account and Wi-Fi or mobile data required. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written content. The Auto format function has a limit on the number of characters.

[6] Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[7] Compared to Galaxy S23 series. AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[8] Some AI features from Galaxy S24 series may not be available in previous generation models. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[9] Availability in Australia is yet to be announced.

[10] Availability in Australia is yet to be announced. Features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.

[11] Availability in Australia is yet to be announced.

[12] Availability in Australia is yet to be announced.

[13] Available on smart devices that are registered to SmartThings. Availability may vary by market or device.

[14] Requires the latest version of Samsung Clock and SmartThings mobile apps for sleep environment settings

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