Samsung recruits The Veronicas for music competition and TikTok docu-series: UNDSCVRD

Samsung Galaxy and The Veronicas team-up to nurture and foster undiscovered musicians to become the Australia’s next big recording artist

Samsung Electronics Australia has today announced UNDSCVRD, a nation-wide search for the country’s next up-and-coming recording artist that will also play out as a docu-style reality series on TikTok.

Presented by Samsung Galaxy[1], Australia’s premiere mobile brand, UNDSCVRD will feature Aussie pop-rock icons, The Veronicas, as mentors who will nurture and foster the contestants during their UNDSCVRD journey. Social media personality and DJ, Ben Gerrans, will host the series.

UNDSCVRD will document the journey of five aspiring musicians, recruited via TikTok, as they collaborate with industry leaders to produce their own original single and accompanying music video. The four-week vertical video series will be broadcast exclusively on the @UNDSCVRD_artist TikTok channel with the first episode going live on Thursday September 9, 2021.

What’s unique about this competition, thanks to Samsung Galaxy’s support, the five UNDSCVRD contestants will maintain complete ownership of their music masters and associated content. Each artist will have the opportunity to release their original single alongside a music video produced as part of the UNDSCVRD series with the winner going on to record a five-track EP.

UNDSCVRD comes as part of Samsung Galaxy’s strategy to foster the next generation of Australian makers and creators, to ultimately defy barriers and achieve what they thought was impossible, whilst also engaging younger audiences.

Garry McGregor, Vice President of Mobile, Samsung Electronics Australia, said, “Samsung Galaxy stands for innovation, exploration, freedom and pushing the boundaries of what’s possible. This is what drives us and it’s what our technology enables for our customers.

“We are extremely excited to be launching UNDSCVRD with The Veronicas as mentors and to play a role in inspiring and nurturing the next Generation of Aussie recording artists. We believe this series is going to surface up incredible talent that is pushing boundaries of what is possible, just like Samsung Galaxy.

“Most importantly, through UNDSCVRD we are giving the next generation of independent Aussie artists the chance to super-charge their music careers. We couldn’t be prouder of creating this once-in-a-lifetime opportunity for them.”

The Veronicas will work one-on-one with each contestant, coaching and guiding them to create and realise their music ambitions, backed-up by award-winning Platinum accredited producer, James Angus. Having worked with the Veronicas on their latest single, Life of the Party, Angus will apply his deep experience and knowledge in artist development and production to translate each young artist’s musical visions into a single.

Speaking on their involvement in the show, Jess and Lisa of The Veronicas said, “As songwriters and artists in the thick of the music industry for over 16 years, it’s an honour to work with and guide rising, independent artists who share a love for music and creativity.

“Samsung’s support for independent artists with UNDSCVRD is a huge opportunity for up- and-coming musicians to forge their own path, and we can’t wait to see what happens.”

The winner of UNDSCVRD will be selected by The Veronicas along with input from other industry professionals throughout the program, as well as consideration given to the contestants’ fan engagement on TikTok.

The program will culminate in a live concert event in Sydney in October this year, which will be live streamed via TikTok. At the event, all UNDSCVRD contestants will perform their single and the winner will have a three-track set to open for The Veronicas. The winner will also go on to release a five-track EP produced by James Angus and supported by artist management and label services specialists Call & Response in the form of marketing and promotion, including:

●       Distribution

●       Artist Development

●       Strategic Release Planning

●       Social Media Management

●       Radio, DSP, Press and TV servicing

●       Asset creation including pack shots and digital release assets

●       On-going project management

From today, budding musicians can enter UNDSCVRD by tagging @UNDSCVRD_artist and #UNDSCVRD in a video on TikTok. Entries may include newly uploaded content or by simply adding these tags to existing videos of a performance.

TikTok users can also go into the running to be featured on the program by participating in a TikTok Duet with one of the acoustic melody videos by The Veronicas, which will also feature on the UNDSCVRD TikTok page.

More information on how to enter UNDSCVRD and Terms & Conditions, can be found at @UNDSCVRD_artist on TikTok.

UNDSCVRD has been developed in partnership with Australian production and talent agency, Amplify for Samsung Galaxy.

[1] The Samsung Galaxy brand relates to the company’s range of flagship mobile devices which spans smartphones, tablets, PCs, wearables and audio products.