Samsung Reimagines Clothing Care with AirDresser

Through innovative technology and stylish design, the Samsung AirDresser refreshes and sanitises Clothes -between washes

Samsung Electronics Australia has today announced the local launch of the award-winning AirDresser – an innovative new approach to clothing care that optimises powerful air and steam to help remove germs, allergens and dust refreshing and sanitising clothes between washes, thus allowing users to extend wear of their favourite clothes, while spending less time dry-cleaning or in the laundry.

AirDresser works using a combination of Samsung’s Jet Air technology and Air Hangers, which blasts powerful air through the clothing and is designed to help loosen and remove dust and most odours¹ caused by sweat, tobacco, cooking and dry cleaning.

“With AirDresser, we’re helping Australians to quickly and easily refresh and care for their clothes while also enjoying the peace of mind that comes with the elimination of dust and odours,” said Jeremy Senior, Head of Consumer Electronics, Samsung Australia. “Whether due to issues of poor air quality or a heightened awareness of everyday hygiene measures, people are more conscious of the spread of odours and germs than ever before, which is why AirDresser is so relevant to many Australians.”

Sanitise Clothes with Steam

The AirDresser clothing system utilises high-temperature steam that can permeate deep into the fabric, sanitising garments of certain bacteria, viruses, and allergens. With over 4 million Australians suffering from at least one allergy², AirDresser helps eliminate up to 99.9 per cent of allergy-causing bacteria, house mites and dust, offering a convenient solution for sanitising kids’ clothes or school uniforms, soft toys, most leather shoes and for when illness strikes.³

Gentle Drying and Reduced Ironing AirDresser also includes Heatpump Drying which gently dries clothes at a low temperature while minimising heat damage and shrinkage. Plus, Wrinkle Care helps to smooth out wrinkles through a combination of steam and air, reducing the need for ironing. AirDresser even helps to protect clothes in humid environments. When the door is left open, a de-humidification cycle draws in and extracts moisture from the air, then expels dry air thus removing excess moisture, helping to prevent mould growing that could damage clothes.

Smart and Convenient

Using the AI-powered capabilities of SmartThings, AirDresser can advise which optimal cycle to use for various fabrics. Users can simply input the fabric for bespoke recommendations, and access more specialist cycles, from compatible smartphones⁴.

AirDresser can also save time and hassle for busy households by making less trips to the dry cleaner, and less hand washing. It is also quiet to run and does not need to be affixed or plumbed. This means it can be conveniently located, letting consumers conveniently refresh their clothes every day from the comfort of their own home.

Awards and Recognition

Taking home the Gold Award for Product Design at the International Forum Design Awards, the AirDresser’s innovative clothing care technology is housed in a refined and sleek frame that can blend flawlessly into any contemporary living space. With asthma affecting one in nine people in Australia, the AirDresser is proud to be approved by the National Asthma Council Australia’s Sensitive Choice program, which helps people identify products that are asthma and allergy aware⁵.

Pricing and Availability

The Samsung AirDresser is available now from select retailers with an RRP of $3,999. For more information on the AirDresser, visit the Samsung website.

¹ Based on testing by Intertek using a Normal course: Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Individual results may vary depending on the actual usage situation.

² National Allergy Strategy Parliamentary Inquiry Submission – 23 October 2019

³ Helps eliminate: A) 99.9% of selected viruses (Adenovirus, Influenza and Herpesvirus) based on testing by the Korea Univ. lab B) 100 per cent of house mites, based on testing by Intertek / BAF certification using a Sterilization course for 112 minutes. C) 99 per cent of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: food e.g. from grilled meat, and Tetrachloroethylene: dry cleaning) based on testing by Intertek using a Normal course. D) 99 per cent of harmful substances (Perchloroethylene) based on testing by Intertek using a Normal course. Individual results may vary depending on the actual usage situation.