Samsung Solve For Tomorrow 2025: Where Gen Z’s Ideas Meet Global Impact

• New research reveals Gen Z’s optimism and readiness to lead as Samsung opens entries for its flagship youth innovation program.[1]
• 70% of Gen Z are driven to improve real world problems, with 68% believing STEM is key to solving major global challenges[2].

Samsung Electronics has today announced its annual Solve for Tomorrow 2025 competition, which is calling on Gen Z Australians to harness the power of STEM[3], creativity, and technology to tackle real-world challenges.

The nationwide challenge is open to problems-solvers who are seeking to shape a better future through STEM. Whether it’s tackling climate change or improving equity in education, the program empowers young minds to turn ideas into action.

The 2025 launch comes as new Samsung research reveals 70% of Gen Z Australians state they are motivated to improve societal issues and the state of the world, while 68% stating they believe STEM can play a critical role in solving some of the world’s most pressing problems such as climate change and equitable access to education [4]. This generation isn’t just hopeful – they’re action-oriented, driven by a desire to create meaningful change through innovation. Solve for Tomorrow 2025 aims to harness that passion, providing a platform for their ideas to help shape a smarter, more sustainable future.

Now in its 15^th year globally, Solve for Tomorrow has become a global launch pad and dynamic platform for youth-led innovation. This year’s program introduces two new timely themes: ‘Technology for Sustainability’ and ‘Social Change through Sports and Technology’ – joining the original categories of ‘Diversity, Equity and Inclusion’ and ‘Education’, all of which are designed to encourage participants to think big, and act boldly, developing solutions with global impact.

Returning as Samsung Australia’s Solve for Tomorrow ambassador is renowned astrophysicist to encourage participants to think big, and act boldly, and ultimately develop solutions that will help make a global impact and science communicator Dr Kirsten Banks, who will inspire young Australians to explore how STEM and AI can drive meaningful change.

“Young Australians are already leading the way – using technology, creativity and curiosity to tackle some of the biggest challenges facing our world,” said Dr Kirsten Banks. “Solve for Tomorrow is about giving them the tools, support and a platform. I’m proud to be part of a program that empowers the next generation to explore how STEM and AI can drive meaningful, lasting change – not just for their communities, but for our collective future.”

A Platform for Purpose-Driven Innovation

Running from 19 June to 25 July 2025, the 2025 Solve for Tomorrow competition invites participants aged 14–24 to submit an application up to 400 words describing their STEM-based solution in line with one of the global themes[5]. Participants can enter via the official Solve for Tomorrow website.

A panel of judges will review the submissions and invite all shortlisted entries to attend Design Thinking workshops to further develop their idea and receive mentoring. From there, the shortlisted entrants will submit a final video pitch for judging with the announcement of the overall winner and runners-up happening in September.

For the opportunity to win an additional prize, participants can along with their main submission include a link to a TikTok video describing their STEM-based solution. TikTok entries must use #SFT_AU_2025 and #SolveForTomorrow to be eligible for the Social Amplify competition[6].

In 2025, there are a range of prizes for the Solve for Tomorrow Main Competition, including one Major Prize of $10,000 in cash and a Samsung Ultimate Productivity Pack that includes a includes a Samsung Galaxy Z Flip6 5G, 32” Smart Monitor M70D UHD and Galaxy Buds3. As a part of the Social Amplify competition, participants who submit a TikTok video alongside their main submission also have the chance to win a Galaxy A56.[7]

Gen Z Leaning into Social Media and AI

This year’s  socially-led competition approach taps into where Gen Z already spends their time – Samsung research shows that 59% of Gen Z use social media daily, with 72% most active on TikTok, and  over 52% believing TikTok’s recently launched STEM tab can help boost their skills and knowledge of STEM[8].

In addition, the findings paint a picture of a generation with 57% of Gen Z Australians describe themselves as “hopeful but cautious”, emphasising the need to use technology responsibly[9]. Meanwhile, 15% express concern that society isn’t moving fast enough to address the major challenges ahead[10].

AI also features prominently in their vision for the future, with 60% of respondents stating they see AI as a force for good in society, with 43% already incorporating it into their daily routines[11]. When thinking about where AI could make the biggest difference in the next five years, young Australians are looking beyond just entertainment. In fact, 38% say AI has the most potential to transform education by improving access and enabling more personalised ways to learn[12]. That’s well ahead of areas like healthcare, showing just how strongly Gen Z believes in the power of technology to help shape a better and smarter future.  As a global leader in technology, Samsung is committed to help drive awareness, harnessing the power of AI and potentially delivering meaningful impact across education, sustainability, and innovation.

A Global Movement with Local Impact

Since 2010, Solve for Tomorrow has supported over 2 million students worldwide. In 2025, Samsung remains committed to equipping the next generation of innovators with the tools, technology, and platform to amplify their voices, and generate ideas.

To learn more about Solve for Tomorrow, including how to enter and full terms and conditions[13], visit Samsung Solve for Tomorrow Australia.

[1] Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[2] Research [Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[3] Science, Technology, Engineering and Maths

[4] Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[5] With the consent of a parent or guardian if under the age of 18.

[6] Content must be public and virtually accessible on social media platforms for judging.

[7] Solve for Tomorrow Main Competition and Solve for Tomorrow Social Amplify T&Cs apply.

[8] Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[9] Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[10] Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[11] Ref Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[12] Research – Samsung Solve for Tomorrow, Gen Z and STEM in 2025, commissioned by Samsung and conducted by Pure Profile, June 2025.

[13] T&Cs apply. Entry is limited to Australian residents aged 14 – 24 years old. Initial applications open 12:00PM (AEST) Wednesday, 19 June 2024 and close 11:59PM (AEST) Friday, 25 July 2024. Full promotion period will run from 12:00PM (AEST), Tuesday 17 June 2025 to 11:59 PM (AEST), Friday, 26 September 2025.